KXEN Extreme Data Mining Wins User and Analyst Praise

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A £3M increase in sales, a 12x gain in efficiency and unmatched levels of productivity were among achievements cited by users and analysts for the KXEN suite of data mining tools at the company's two user group meetings in the US and Europe.

KXEN lets moderately skilled employees build good quality models at least seven times quicker, and which comfortably outperform models built by specialist third parties. And by using more customer knowledge we can bring together the what, who and when of customer interaction and manage it across multiple channels.

A £3M increase in sales, a 12x gain in efficiency and unmatched levels of productivity were among achievements cited by users and analysts for the KXEN suite of data mining tools at the company's two user group meetings in the US and Europe.

The accolades came from more than 65 major telecommunications, banking, utility and retail companies and from three international analyst firms attending user events in San Francisco and Paris. They included eBay, Lowe’s, Wells Fargo, E.ON and Vodafone together with Gartner, IDC and Bloor Research and Alterian, Microstrategy, and Teradata, a division of NCR Corporation.

In Paris head of CRM at the UK retail arm of energy company E.ON Mark Perrett revealed that a single direct mail analytical model built using KXEN's software was set to: "deliver a £3M incremental contribution over the next 12 months."

Similarly Belgium's largest fixed/mobile telecom operator Belgacom reported a huge improvement in model building efficiency since adopting KXEN. "We needed an efficient tool with very good predictive performance, which could minimize our modeling time, and which had a direct link to Teradata," said Frédéric Binon, Marketing Expert Manager. "KXEN is a perfect fit."

In San Francisco Derek Pollitt, director of campaign management and customer knowledge at Canada's largest mobile operator, Rogers Wireless, told industry peers how KXEN was helping meet competitive challenges. "KXEN lets moderately skilled employees build good quality models at least seven times quicker, and which comfortably outperform models built by specialist third parties. And by using more customer knowledge we can bring together the what, who and when of customer interaction and manage it across multiple channels."

Also from the telecommunications industry is Seymour Douglas, director of CRM and database marketing at Cox Communications, the US' third largest cable operator. "The fundamental philosophical and technical beauty of KXEN is that it allows me to create an organization that can focus on solving business problems rather than focusing on technology or techniques to solve business problems."

Independent industry analysts were also quick to point up the advantages of KXEN's software and its approach to business analytics. "KXEN is a tool that I have the greatest of respect for, it is capable of meaningful and precise analysis and prediction with a productivity which in my experience is unmatched by any of its competitors," said Bloor Research analyst David Norris after attending the Paris event.

The argument for high productivity modelling was echoed by Gareth Herschel, Research Director CRM Analytics at Gartner. He told the audience in San Francisco that available customer data was fast outstripping most companies' ability to analyse it. "Analytics offers real potential for sustainable competitive advantage but it will take a data mining factory approach to meet the latent demand left by conventional craftsman analysis," he said.

Dubbed Extreme Data Mining for its speed and its unique hundreds-of-models/thousands-of-variables capability, KXEN's software is used by over 170 leading companies at more than 500 locations worldwide. At the user events many of them traded hints and tips on the KXEN software's use and heard about future developments from company executives. Event sponsors Alterian, Microstrategy and Teradata also presented.

About KXEN

KXEN provides next generation business analytics software to drive better corporate decisions. KXEN’s unmatched speed, ease of use and scalability enable leading companies around the world to expand the use of predictive analytics and enhance corporate performance. Based on breakthrough mathematical theory, KXEN’s products offer reliable predictions and deep insight for achieving critical business goals.

The company partners with leading systems integrators and software vendors to integrate advanced analytics into enterprise applications and business processes. Founded in 1998, KXEN is headquartered in San Francisco, California, with offices in the USA, UK, and France, and distributors throughout the world. Visit the KXEN Web site at http://www.kxen.com.

Michele Moussavi

415-904-4165

michele.moussavi @ kxen.com

KXEN

Caroline Guibert

KXEN - Europe

Tel: +33 1 41 44 79 54

Email: caroline.guibert @ kxen.com

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Michele Moussavi
KXEN
415-904-4165
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