BreakThru Radio Announces New Music Director Annie Russell; DJ Lottie Joins Weekly Programming

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BreakThru Radio (BTR), the Internet's voice of the World's Best Independent Music, welcomes Annie Russell to its growing staff as BTR's new Music Director. Fresh from Marist College where she served as Music Director at WMAR and completed her BA in Journalism, Russell brings a fresh perspective to an already savvy staff, further solidifying BTR's rising role in the music industry.

BTR not only exposes listeners to new artists, but allows for the listener to control when and how they listen. I'm excited to lend my music experience to BTR, because I think this mission is an important one.

BreakThru Radio (BTR), the Internet's voice of the World's Best Independent Music, welcomes Annie Russell to its growing staff as BTR's new Music Director. Fresh from Marist College where she served as Music Director at WMAR and completed her BA in Journalism, Russell brings a fresh perspective to an already savvy staff, further solidifying BTR's rising role in the music industry.

Russell, passionate about music from young age, brings her background as a classical violist and writing experience to BTR, serving the 5 million + listenership that the station receives each week. Her vast experience writing independent music reviews and her weekly radio show that took her college campus by storm made Russell a worthy choice.

"Commercial radio doesn't give its listeners enough credit. They don't want to hear the same songs hour after hour, they want to be exposed to new artists from different genres," Russell explained. "BTR not only exposes listeners to new artists, but allows for the listener to control when and how they listen. I'm excited to lend my music experience to BTR, because I think this mission is an important one."

Russell is not the only one to join BTR's growing staff, as DJ Lottie has taken the reigns of Thursday's weekly show. DJ Lottie got her big break in radio at 90.7 WFUV under the direction of Rita Houston. After meeting and watching such favorite musicians as Patti Smith, Rufus Wainwright and Ben Folds, Lottie was hooked. Her weekly show features the best in independent music, a seamless addition to BTR's regular programming.

"There is so much good music out there just waiting to be listened to," DJ Lottie said. "I am so happy I have the opportunity to work for a station like BreakThru Radio that allows people all over the world to hear some of the most talented artists around!"

With playlists as extensive as our DJs across the country, listeners discover new artists on a daily basis. BTR plans to continue adding new specialty shows each week, including regional showcases and genre specific shows. With the addition of top-notch editorial content, independent video coverage, and worldwide show calendars, BTR puts everything a music fan needs and wants - in one place.

About BreakThru Radio

BreakThru Radio (BTR) is the Internet's voice of the World's Best Independent Music, where DJs take music personally, ranging from the biggest death metal fans, to dance party mixes, and everything in between. "Music for music lovers," is BTR's motto, and one that their DJ's take very seriously. In a world where independent music is becoming more and more accessible, the need for select sources to filter the best is a necessity. Music fans across the globe have become frustrated and victimized by commercial radio.

Until now.

BTR offers listeners access to unknown artists throughout the world, with a daily audience that includes more than a dozen countries. The site has garnered over 80 million listeners in its first year with its unique on-demand musical programming and focus on the best new independent music worldwide. With the addition of top-notch editorial content, independent video coverage, and worldwide show calendars, BTR puts everything a music fan needs and wants - in one place.

Unlike other radio stations, BTR offers listeners with on-demand programming. A first in internet radio, listeners can cater to their musical preferences, while still finding the best independent and unsigned artists across the world. Using UpSNAP's cutting edge technology, BreakThru Radio makes its weekly and specialty shows more accessible for an on-the-go market of students and young professionals with exclusive access to its on-demand programming through their mobile phones. BreakThru Radio services are available through virtually all of the major carrier networks in the U.S. These include Nextel/Sprint, Cingular, Verizon, Alltel and T-Mobile.

BTR can be heard on http://www.breakthruradio.com and http://www.NYTrack.com, New York's only website dedicated to the tri-state high school track community, thus reaching over 5 million high school students.

Contact

Rachael Darmanin

BreakThru Radio

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