ICLP Continues Global Expansion Plans with McCusker Hire

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ICLP, the global leader in loyalty marketing, has appointed Frank McCusker as Global General Manager. McCusker, former VP EMEA of Carlson Marketing worldwide, joins ICLP as it continues the strategic growth of its services worldwide.

ICLP, the global leader in loyalty marketing, has appointed Frank McCusker as Global General Manager. McCusker, former VP EMEA of Carlson Marketing worldwide, joins ICLP as it continues the strategic growth of its services worldwide.

McCusker will be responsible for driving the growth and development of the company as he takes the helm of the 500 plus employee business. He will report to Mignon Buckingham who heads up the new group agency board, where she is joined by current Asia Pacific Regional Director, Chris Rogers and Guy Deslandes.

Buckingham says: "As we continue to support our clients regionally and globally, the need for dynamic and flexible loyalty solutions becomes more important to most companies. Frank has an enviable track record of working in this field and will be a huge asset to ICLP."

McCusker will be based in the UK but has a global remit to build on the solid foundation and client base that ICLP currently enjoys.

"ICLP's global network and strong client base are key assets supporting the exciting growth plans we have. From my experience ICLP is uniquely placed to take advantage of the growing but challenging demands of the market," says McCusker, who has over 15 years marketing services experience with Carlson Marketing Worldwide and Euro RSCG.

About ICLP (http://www.iclployalty.com)

ICLP is the world's No. 1 specialist loyalty marketing agency with offices in London, Dallas, Dubai, Hong Kong, Kuala Lumpur, Mumbai, San Francisco, Shanghai, Singapore, Sydney, Tokyo and Zurich.

As a full-service agency, ICLP employs some of the world's leading loyalty marketing and creative experts, and with two decades of commercial insight from working in the travel and airline industry (as well as from across a wide variety of other sectors), and best practise experience from around the world, ICLP specialises in maximising the profitable impact of loyalty marketing.

ICLP is part of The Collinson Group which owns and operates a global portfolio of complementary specialised agencies and marketing services businesses.

For more information on ICLP contact your local ICLP office. Details can be found on http://www.iclployalty.com.

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