New Product Aims at Keeping Frontline Employees Motivated

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According to customer loyalty expert JoAnna Brandi, one of the top challenges in any business is helping frontline employees get and stay motivated as they build customer relationships, customer satisfaction and customer loyalty. Brandi's new product, "Monday Morning Motivation: Positive Self-Talk for the Customer Service Pro," is designed to deliver motivation, encouragement and support for those on the frontlines in any industry. She helps reps and managers maintain a positive focus on customers and an attitude of enthusiasm -- both of which are essential in a customer experience economy.

In JoAnna Brandi's 16 years of experience as a customer loyalty expert, she says there's one question she's been asked countless times: "How can I keep my team -- and myself -- motivated day in and day out to deal with customers?" Brandi, a leader in the customer loyalty industry and an authentic happiness coach, has responded by creating an all-new customer care product, "Monday Morning Motivation: Positive Self-Talk for the Customer Service Pro."

Monday Morning Motivation (which can be delivered by email any day of the week) is for anyone who has the responsibility of touching the customer in any capacity: sales reps, customer service reps, account managers, technicians, operations employees and more. Each subscriber to the program receives a personalized, weekly one-page email message consisting of three parts:

1)    A short insight about customer relationships

2)    A few lines of positive "self-talk"

3)    An idea generating question to engage the imagination and keep one's attention on the insight, positive self-talk and the customer all week long

Brandi explains, "Subscribers to Monday Morning Motivation take a brief, intentional moment at the beginning of their work week to focus on one specific way they'll improve customer relationships over the course of that week. The wording of our messages is designed to engage the brain to put a positive focus on customers, foster motivation and promote proficiency in building customer relationships.

"Ultimately, subscribers develop a 'practice' of positive self-talk and high-performance actions that together have a profound impact on the customer experience."

The cost of a quarterly subscription to Monday Morning Motivation is $14.95, with discounted rates for group subscriptions of 25 or more. Those who subscribe by January 15, 2007, will receive a fr*e electronic copy of JoAnna Brandi's book, "Winning at Customer Retention: 101 Ways to Keep 'em Happy, Keep 'em Loyal and Keep 'em Coming Back." For more information and to subscribe to Monday Morning Motivation, visit For information about Brandi's other customer care products and services, visit


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JoAnna Brandi
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