Carlton Cards Sweetens the 2006 Holiday Season with $5,000 Online Sweepstakes ... And Chocolate

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The Carlton Cards Sweeten Your Season Sweepstakes began on December 1st and will end on December 30, 2006. The promotional grand prize is a $5,000 Carlton Cards Holiday Home Décor Dream Package. Carlton Cards will make this holiday season truly memorable with combination $ 2,500 cash and a $2,500 Carlton Cards holiday prize package. There is also a $100 daily prize, where 30 winners will be selected through random weekly drawings.

Millennium Communications Inc., a full-service integrated marketing communications company, today announced the launch of the Carlton Cards Sweeten Your Season Sweepstakes located at http://carltoncards.promotionrewards.com.

The Carlton Cards Sweeten Your Season Sweepstakes began on December 1st and will end on December 30, 2006. The promotional grand prize is a $5,000 Carlton Cards Holiday Home Décor Dream Package. Carlton Cards will make this holiday season truly memorable with combination

$2,500 cash and a $2,500 Carlton Cards holiday prize package. There is also a $100 daily prize, where 30 winners will be selected through random weekly drawings.

In addition, the promotional campaign encourages drive-to-web tactics, as well as special offerings for customers to visit the Carlton Cards online store at http://www.carltoncards.com.

"The goal is to reinforce the incredible gift opportunities available on the site," noted Jeff Maldavir, Millennium Communications' Director of Client Services, "product selections will be featured on a rotational basis and the promotional pages will feature a FREE Gorant Chocolate sampler giveaway with every online purchase."

According to eMarketer's Online Holiday Shopping Preview report, growing consumer confidence in the Internet is helping to make this year another strong online holiday shopping season. "The 2006 holiday shopping season will clearly break all of the records for online purchasing and Carlton Cards understands the importance of a multi-channel strategy that reinforces both their brick-and-mortar and online venues," stated Pat Macri, Millennium President. "Millennium has been working with the American Greetings team for years and the Carlton Cards Sweeten Your Season Sweepstakes takes holiday promotions beyond discounts and free shipping. Together, we're empowering consumers to find special gifts with the sweet incentives of good products, chocolate and $5,000."

As a wholly owned subsidiary of American Greetings -- the largest publicly held greeting card and social expressions company in the industry, Carlton Cards owns and operates approximately 500 specialty retail card and gift stores throughout the United States and Canada, as well as the http://www.carltoncards.com website. Since Carltoncards.com features many of the products offered in the retail stores, Millennium and Carlton Cards created a promotional sweepstakes and campaign to:

  • Drive traffic to the website from both in-store and online initiatives
  • Increase online sales
  • Enhance brand and product awareness
  • Promote repeat visits
  • Supplement the current customer database

To learn more about the Carlton Cards Sweeten Your Season Sweepstakes or to explore how Millennium can help you, visit us at http://www.millenniumweb.com. To enter the sweepstakes, please visit http://carltoncards.promotionrewards.com today.

About Carlton Cards

Carlton Cards Retail, Inc. (a wholly owned subsidiary of American Greetings) owns and operates approximately 500 specialty retail card and gift stores throughout the United States and Canada, as well as the http://www.carltoncards.com website. Founded in 1906, American Greetings is the largest publicly held greeting card and social expressions company in the industry. Carltoncards.com features many of the products offered in our retail stores. Several hundred different items can be purchased through carltoncards.com including the exclusive Heirloom Ornament Collection® of ornaments, Precious Moments® collectible figurines, seasonal boxed cards, loveable and collectible Care Bears®, Ty Beanie Babies®, seasonal Home Décor collections, gourmet chocolates by Gorant Candies and much more.

About Millennium Communications

Founded in 1993, Millennium Communications Inc. (http://www.millenniumweb.com) is an integrated communications company specializing in marketing, advertising, promotional strategy, interactive development and managed hosting. Their multidisciplinary staff work together to bring a broad range of skills to every engagement to deliver superior results.

Millennium is headquartered at 6900 Jericho Turnpike, Syosset, NY 11791. For more information, please contact the team at 516.682.8080 or by email.

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Lucille Teichman
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