Latin3 Takes a W³ Silver Award For Barrio RBK

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The W³ is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, interactive, advertising and marketing firms.

Latin3 today announced it has won a Silver Award in the W³ Awards Competition organized by the International Academy of the Visual Arts for Barrio RBK (client: Reebok US) in the category: Website - Community.

The W³ Awards honor creative excellence on the web and recognize the creative and marketing professionals behind award winning sites and successful marketing programs. The W³ is the first major web competition accessible to the biggest agencies, the smallest firms and everyone in between. The W³ is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, interactive, advertising and marketing firms.

Barrio RBK (http://www.barriorbk.com) is a unique website developed for Reebok to launch its entry into the Hispanic online space by creating a strong presence that targets the very lucrative and elusive Latino youth in the US. Latin3 delivered the first 100 percent culturally relevant site that combines true street-savvy style with reggaeton music that is highly relevant to this segment.

Sergio "El Sensei" Barrientos, co-founder and CCO of Latin3, mentions, "After intense target immersions, street intercepts with the target, brainstorming sessions, review of third party research and market tours, we understood that 'urban' was the cultural language across the experience. Understanding 'urban' as a cultural fusion, merging sports with music, street art with fashion and English with Spanish language, we developed an experience that allows the target (Latino teens) to develop an emotional relationship with the Reebok brand. It reflects that teens are used to experiencing a world inspired by sport stars, music celebrities while communicating among themselves in 'Spanglish.'
Reebok is part of a growing list of Latin3 clients including Cingular, Dell Computers, Discovery Channel, Pepsi, Microsoft, Sony, Visa and many others that are tapping into Latin3's expertise to help them reach their business goals in the Latin American and the U.S. Hispanic markets."

About Latin3
Latin3 is the premier provider of "Exponential Marketing" services in Latin America and the U.S. Hispanic markets. For more than five years the company has been developing unique approaches to Latin markets across an array of channels and formats. Latin3's unparalleled strategic expertise coupled with a meticulous focus on measurement and optimization has resulted in increasing client financial successes and numerous industry awards including the Hispanic Creative Advertising Awards, Latino Marketing Awards, the Reggies, the iNovas, the WebAwards and FIAP. For more information, visit the company's web site at http://www.latin3.com.

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L&G Flamerich Marketing Communicatio
Latin3
(305) 671-3566
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