Don't Sell, Consult - Former General Electric Sales Superstar Shares Proven Best Practices

Orlando, FL (PRWEB) December 20, 2006

People don't buy products, services, features or benefits - they buy solutions to their problems and pain. When they buy, they prefer to buy from sales reps who act as "consultants," not "salesmen." Daniel Adams' new book, "Building Trust, Growing Sales," provides proven best practices for strategic and consultative sales involving high tech products, extended sales cycles and valued, long-term professional relationships.

As a former General Electric sales superstar and trainer, Daniel has perfected his Trust Triangle Selling™ principles. These theories and tangible best practices can be implemented instantly to provide immediate benefits to sales professionals.

"During the past 10 years the role of the salesperson has transformed from that of a provider of information to that of a trusted advisor," said Gerhard Gschwandtner, founder and publisher of Selling Power Magazine. "Dan Adams has created a terrific, practical, strategic and tactical playbook for sales professionals that is filled with templates, samples letters and effective tools that can be put to use immediately to close more sales."

The insights and best practices that are shared in "Building Trust, Growing Sales" apply well to all selling situations but are particularly well suited to sales involving:

· High-risk transactions

· High initial investment

· High technology products and services

· Educated customers

· The top officers of major organizations

· Complex buying processes

· Long sales cycles

"It took me decades to strengthen my selling skills, so I'm committed to showing new sales reps the shortcuts -- the most effective way to get from A to Z while maintaining credibility and professional integrity," said Daniel Adams. "I offer my Trust Triangle Selling principles as a gathering of best practices on the consultative art of selling. I think of my book as my way of "paying it forward" -- offering a hand up to the next generation of sales professionals."

About Daniel Adams:

Daniel Adams is a highly sought after trainer, keynote speaker and consultant in the field of sales and marketing. He honed his sales skills selling multimillion-dollar solutions for Fortune 500 and high technology companies such as General Electric, Cisco Systems and Ariba over the past 20 years. Dan is the founder of Adams & Associates and the creator of the Trust Triangle Selling™ best practice based sales training methodology. Visit Dan's website at http://www.trusttriangleselling.com.

For additional information on Daniel's book, or to arrange an interview with him, please contact:

Daniel Adams

Founder and Principal

Adams & Associates

Web: http://www.trusttriangleselling.com
Phone: 630.215.5090

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