Cymfony: Time Magazine Names 'You' Person of the Year, Speaks to Power of User Generated Content

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Validates Cymfony's approach to monitoring consumers' effect on branding.

Time has always been at the forefront of recognizing emerging social movements, and naming 'You' as its Person of the Year only solidifies the fact that the publication has its finger on the pulse. Cymfony has been deeply entrenched in the world of user generated content for three years, and we applaud Time's recognition of the societal impact of 'people power'.

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Cymfony , a leader in the Brand Monitoring market, comments today on Time's Person of the Year - You. This news is further proof that consumers possess unprecedented power in the Web 2.0 era, and are using social networking tools, such as YouTube and MySpace not just for entertainment, but to change society.

"Just under 25 years ago, Time recognized that the computer would change the way Americans work," said Andrew Bernstein , chief executive officer, Cymfony. "Today's announcement marks another revolutionary effect of technology on mass communication, democratizing the ability of any individual to share, comment, react and greatly impact companies, brands and other organizations."

"Time has always been at the forefront of recognizing emerging social movements, and naming 'You' as its Person of the Year only solidifies the fact that the publication has its finger on the pulse. Cymfony has been deeply entrenched in the world of user generated content for three years, and we applaud Time's recognition of the societal impact of 'people power'."

About Cymfony

Cymfony, a market influence analytics company, scans, measures and interprets the millions of voices at the intersection of social and mainstream media. Cymfony provides companies with extensive media coverage of over 200,000 local, regional and international media outlets in over 30 countries and 13 languages. Consumer-generated media sources span content from over 26 million blogs and tens of thousands of message boards, Usenet, consumer review and social network sites. Its award-winning platform, Orchestra, integrates innovative and proprietary text mining technology with expert analysis to uncover new business opportunities and identify threats to corporate reputation--at the speed of the market. Contact Cymfony at 617-673-6000 (x2) or visit the web at http://www.cymfony.com and Cymfony's Influence 2.0 blog at http://www.influence2.com.

Contacts:    

Brian Cavoli

Cymfony    

617.673.6023

Rachel Miller

SHIFT Communications    

617.681.1256

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Rachel Miller
Cymfony
617-681-1256
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