Foster Farms' Foster Imposters® Inspire Fowl Play

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Foster Farms, the premium poultry brand in the Western United States, today launches two new web sites devoted to their infamous advertising icons, The Foster Imposters. The new media campaign features online games, 3D animation and a MySpace page and is designed with families in mind. Proprietary company research found that an increasing number of moms mention playing online games as a daily activity; high scoring players will be able to download Foster Farms product coupons. Foster Farms specializes in producing high quality fresh chicken products that are always natural, always fresh with no preservatives or sodium-based additives, in addition to a full line of other delicious poultry products.

These games are fun to play

They've tried to dupe moms and doctors, yoga students and now …MySpace friends? The Foster Imposters, two out-of-state, junk food-eating chickens who repeatedly attempt to impersonate always natural, always fresh, locally-grown Foster Farms birds, are back and more playful than ever online. Today marks the launch of two new Web spaces devoted to the rascally pair: http://www.TheFosterImposters.com and http://www.myspace.com/thefosterimposters.

"We're not entirely surprised that the Imposters would attempt to take their impossible dream online," says Greta Janz, Foster Farms' vice president of marketing. "Research shows that many of our consumers are increasing their online activity and many moms now visit online game sites daily. Apparently, the Foster Imposters are more tech savvy than we thought!"

Fans will be able to view recent Foster Farms commercials featuring the Foster Imposters at http://www.TheFosterImposters.com, including "Road Trip," "Duped Moms" and "Corrido," (a Spanish-language commercial featuring the widely popular musical group Los Tucanes de Tijuana). The Web site was designed by Goodby, Silverstein & Partners in cooperation with Unit9 and features the Imposters in 3D Flash animation, Foster Imposter facts and three giggle-inducing, interactive games which reward high-scoring players with Foster Farms product coupons and downloadable Foster Imposters desktop wallpaper.

The three interactive games, "Catch a Snack," "Chicken Wire," and "Ambulance Ride" were designed with moms and children in mind. Each game features the wily antics of the Foster Imposters and showcases their love for everything unnatural (loads of salt, unnatural substances, freezing temperatures) in a world where healthier options exist.

"These games are fun to play," said Janz. "At the same time they validate a feeling that we've heard repeatedly from consumers: the fresh meat and poultry department is a tough realm to navigate because there are so many choices. It's no longer as simple as choosing lean protein over pizza for dinner - many consumers are realizing that even in the fresh poultry case, there are important nutrition and quality differences between brands. These games help demonstrate that Foster Farms is committed to locally- grown, always natural, always fresh poultry that is never enhanced with added sodium."

On MySpace, friends of the pair will be able to read up on the Foster Imposters' entertainment and music interests; view pics, videos and commercials featuring the duo; interact with other Foster Imposter fans, and follow their latest antics in an evolving diary. To become a MySpace friend, simply visit their page at http://www.myspace.com/thefosterimposters.

Created in 1993 by nationally-acclaimed San Francisco-based advertising firm of Goodby, Silverstein & Partners and inspiring more than 25 commercials since, the Foster Imposter campaign has won multiple regional and national advertising awards. Driving a gas-guzzling 1967 Plymouth Belvedere spewing exhaust fumes and existing solely on a steady diet of junk food, the gruff and rough-edged pair embody everything an always natural, never frozen, locally-grown, fresh Foster Farms chicken is not.

Foster Farms is the premium poultry brand in the Western United States. Based in Livingston, Calif., the company has remained a family-owned business since its founding in 1939. Foster Farms branded fresh chicken is always locally grown on farms it owns or operates in each of its markets (California, Oregon and Washington). Foster Farms specializes in producing high quality fresh chicken products that are all natural with no preservatives or sodium-based additives, in addition to a full line of other delicious poultry products. The company produces and delivers premium quality poultry products to retailers, warehouse clubs and foodservice customers throughout the West.

Editor's Note: For more information, interviews, photographs or screen shots of the Foster Imposters, please call 415-392-1000.

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Lorna Bush
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