Fashion Students Explore Mass Market Clothing Design on

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Changes in the fashion industry mean growing opportunities for designers interested in bringing high fashion to the mass market at low cost., an interactive fashion education site, gives prospective students the inside scoop on how they can prepare for a career in this field as well as overall trends in clothing design industry.

As the clothing design industry undergoes a seismic shift toward high-end design for low-cost retailers like Wal-Mart and Target, top design schools are preparing students for a whole new market. (, an interactive fashion education site, reports on the changing market for design and helps prospective students connect with leading fashion colleges that will prepare them for a career in this field.

For fashion design students interested in the latest trends, the mass market can provide surprising opportunities. Big name retailers are taking creative risks, like Target's decision this year to introduce designer Behnaz Sarafpour to the masses. Sarafpour designs for exclusive New York retailer Barneys, and her work is usually way out of range for the vast majority of Americans. Not anymore, now that a Sarafpour party dress can be had for less than $50 at Target. Stylist Stacy London of TLC's "What Not to Wear" says, "I think Behnaz was an amazing choice for this kind of lower priced line. This is one trend that isn't going away!"

Target's romance with high-end designers demonstrates that good design is also good business, helping to differentiate the chain from other mass market retail outlets like Wal-Mart. For clothing design students, the growth in the mass market means better opportunities for employment.

The U.S. Department of Labor, Bureau of Labor Statistics, projects that jobs in the fashion industry overall are projected to grow more slowly than the average for all occupations through 2014. However, they point out that the demand for low cost, stylish clothing will grow faster than the rest of this sector.

The fashion industry is the fourth-largest in the world, and while many designers dream of striking out on their own, most will end up working for big name companies. Choosing a fashion college that puts students in touch with big name retailers helps prospective graduates get a jump on future career opportunity. ( is an interactive and informative fashion school Web site that helps users interested in fashion school find the right fit. Users can search for fashion schools around the world, get the latest fashion trends, and access articles about the industry. is the ideal source for anyone interested in fashion school.


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