Salt Lake City, UT (PRWEB) December 20, 2006
Businesses can now find industry events and conferences for 2007 on CRMToday.com, a business-to-business online resource. Business leaders who want to stay ahead of the changes in customer relationship management (CRM) can use CRMToday.com's events section to find CRM-related events as well as to publicize their own (http://www.crm2day.com/events/america/).
John Mahoney, vice president and analyst at Gartner, predicts a watershed year that will affect how companies handle customer relationship management, "2007 will see mounting demand for business growth and agility, rapid development of consumer technology, and increasing availability of new infrastructure tools, at the same time as the evolution of the IT organization continues to pick up." That drive for simplicity and scalability is motivating many CRM executives to reevaluate their CRM strategy for 2007.
At 2007 conferences, CRM executives will talk about how other companies leverage their CRM systems to maintain profitable relationships with existing customers and expand their marketing capabilities. The New Year also promises a wave of advances in CRM system technology. Specifically, the HR Tech 2007 Conference at the end of January offers an opportunity to see CRM applications in action and to ask questions of industry experts (http://www.crm2day.com/events/info/53182.php).
CRMToday.com invites event coordinators and companies to submit their own CRM-related events online. Harris Interactive, a public policy research organization, reports that 70 percent of executives make a purchase or recommend a purchase directly as a result of encountering a provider at a trade show. Harris also reports that advertising on business-to-business Web sites led half of executives surveyed to make or recommend a purchase. This research indicates that online events tools like CRMToday.com's could be just the help businesses need for finding the right CRM system and for enjoying growth in 2007.
CRMToday.com provides business information, resources, and interactive tools that help companies improve their customer relationship management. Expert advice from industry professionals, company profiles, and other features make it easy for businesses to learn more about how customer relationships can shape a company's consumer loyalty.