East Lansing, MI (PRWEB) December 20, 2006
The Internet has brought change to the way many businesses offer their goods and services to customers. One East Lansing, Michigan print shop is betting large on an Internet-based sales and design tool that could be the future of the printing industry.
RetroDuck.com has been selling t-shirts online, and from a small retail store across from Michigan State University since 2003. Last month the company launched a new website, OwnShirts.com, which offers customers the ability to design their own t-shirts over the Internet. RetroDuck.com is the first print shop in Michigan to launch this kind of service.
"It gives the customer total creative control, and they can design at home, school, work, or anywhere Internet access is available," said Sean Maday, company founder.
The new web based design software was launched on Thanksgiving Day, and has received a warm response from the company's existing customer base.
"It is really neat to see customers drafting their own t-shirt design using all of the clip art and text fonts that we have available. In the past, we have offered the same creative resources, but had no good way to demonstrate them to potential customers. Now, customers can change colors and arrange artwork and text however they wish."
Once a customer completes a design, the software interprets the images, and sends them in a print ready format to RetroDuck's production staff. Participants in an ongoing focus group have commented on the versatility of the software, and felt limited only by their design skills.
"Some people are not confident in their personal design abilities. Even so, those customers can use the software to give us a rough idea of what they are looking for, and then we can connect them with one of our professional designers."
RetroDuck.com's web based design software is free to use, and available online at http://www.OwnShirts.com.
RetroDuck.com is a Michigan based company that sells t-shirts over the Internet and locally in downtown East Lansing, across the street from Michigan State University. For more information about RetroDuck, please visit their website: http://www.RetroDuck.com
Contact: Adam Van Lente, CEO, RetroDuck.com, 517-410-2271