Raceway Media Joins Forces with ASA Late Model Series

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The latest addition to Raceway Media's growing family of partners is the ASA Late Model Series, including the Northern and Southern divisions, as well as the Challenge Touring Series. The multimedia company announced the agreement today, just ten days after announcing a deal with Kruse International.

ASA Late Model Series President Ron Varney feels the partnership is a natural one. "From the very beginning we've relied on our racers to help us develop this series by letting us know what they want. Many of them already use RacingJunk.com, so forming a partnership with Raceway Media is an obvious decision for us. This will provide our racers and fans with even easier access to this wonderful resource and expose our series to a new audience."

Under the agreement, Raceway Media and ASA Late Model Series will exchange web banner advertisements, Raceway Media materials will be distributed to ASA Late Model racers and announcements promoting RacingJunk.com will be made at series events. Raceway Media will also provide the series with a direct link to the classified service from their website, http://www.asalatemodels.com.

"We are looking forward to working with Ron and his series," said Osmin Alvarez, CEO of Raceway Media. "They have a dedicated group of racers and fans, and we hope that this partnership will help them grow their fan base and bring us greater awareness in the short track racing world."

The deal marks the fifth sanctioning body partner for Raceway Media and the first ASA partner. The company announced at the Performance Racing Industry show last week that it will launch a 55k sponsorship giveaway for 2007.

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ROBERT ADAMS
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