GetActive Helps Organizations Maximize Impact of Advocacy and Fundraising Initiatives; Winter Product Release Opens New Avenues of Integrated Communication

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GetActive Software, a leader in online constituent relationship management (eCRM) services, announces its Winter Release of new product features to help clients be more effective in implementing their online advocacy and fundraising activities to recruit, engage, and retain supporters. New features include Media Targets for Advocacy Campaigns, Dynamic Community Badge, Integrated Website and Email Messaging, and Automated Data Integration.

GetActive Software, a leader in online constituent relationship management (eCRM) services, announces its Winter Release of new product features to help clients be more effective in implementing their online advocacy and fundraising activities to recruit, engage, and retain supporters.

Features include:

Media Targets for Advocacy Campaigns - Clients can launch advocacy campaigns that connect constituents not only with their local, state, and federal legislators but also with national and local newspapers, TV, popular online sources, radio stations and magazines. GetActive's Letter to the Editor feature includes more than 6,500 media targets, giving clients an easy-to-use, flexible tool that integrates with GetActive's Constituent Data Hubâ„¢ reporting system.

Dynamic Community Badge - Clients can encourage key activists and donors to place an animated flash Badge on their MySpace, Facebook, Blog, or personal website to promote their support of their campaigns. The Badge lets individuals demonstrate progress towards their personal fundraising or advocacy goal by dynamically updating a graphical thermometer. Client organizations can choose which fundraising and advocacy campaigns and data to display in the Badge. This feature allows an organization to extend its online presence to any site with like-minded content contributors.

Integrated Website and Email Messaging - Clients can pull website content directly into outbound Messaging emails so that they create content once but employ it across multiple channels to maximize integrated marketing programs.

Automated Data Integration - Clients can set up recurring batch imports and exports to achieve two-way data synchronization. This feature allows clients to define the constituent fields, scheduling, and file location as well as queue multiple files for consecutive import or export processing without waiting for one process to complete before preparing the next file.

"We are pleased to offer organizations the functionality they need to maximize the success of their online outreach and engagement efforts," said Tom Krackeler, Senior Vice President of Products. "Our clients can now more easily deliver dynamic campaign content through email, their website, and via the blogs and personal websites of their most committed supporters. They also have more robust tools at their fingertips to extend the reach of their grassroots advocacy efforts and to integrate their offline databases."

About GetActive Software, Inc.

GetActive Software is a leading provider of online relationship management solutions that help organizations easily recruit, engage, and retain constituents. The GetActive Suite(TM) includes email messaging, fundraising, advocacy, events, community, and website management. At its core is the Constituent Data Hub(TM), GetActive's online database, which enables organizations to build comprehensive profiles of supporters by tracking online interactions and integrating with offline systems. GetActive has more than 800 clients, including The Humane Society of the United States, AFL-CIO, University of California, CARE, Oxfam America, U.S. Chamber of Commerce, and the National Association of REALTORS(R). Organizations of all sizes are growing their lists, raising funds, optimizing constituent relationships, and improving campaign results with GetActive. For more information, visit http://www.getactive.com or call 202.659.2791.

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CLAUDIA ZORN
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