Throughout the sales process, smaller businesses can get closer to their customers easily by using emerging online social media marketing tools
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Portland, Ore. (PRWEB) December 20, 2006
Social media challenges traditional marketing ideas and builds stronger customer relationships. "Throughout the sales process, smaller businesses can get closer to their customers easily by using emerging online social media marketing tools," said Stephanie Diamond, president of Digital Media Works and small business consultant.
The new blog, SocialMediaToolbox, is written by longtime experts in marketing, public relations and communications. Their running commentary explains why and how social media are changing the old rules of marketing and what that means for small businesses. It helps give small and mid-sized business more influence over their customer relationships and increase sales.
Used properly, social media marketing tools, like RSS, podcasts, virtual sales calls, tagging, Wikis, Webcasts and others help smaller businesses become content publishers and media producers. The tools let businesses tell their stories faster, gain valuable and immediate feedback from their customers and extend the life of company news and information by making it more searchable on the Web.
Today every business must know how increase its visibility with its most important audiences. The blog, SocialMediaToolbox.com, helps businesses tell their stories in creative ways that increase prospect awareness and accelerate customer sales.
SocialMediaToolbox is a collaboration among three people with different backgrounds--Stephanie Diamond (marketing), Martin Middlewood (public relations and writing) and Bob Morse(public relations and marketing communications). They combine their collective knowledge to help businesses understand changing nature of the "customer conversation" on the Web.