FND GROUP Launches Turkey's First-ever Emerging Technologies Media Site 'yeniTEK'

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Now, IT professionals in Turkey can enjoy a new site that is dedicated to informing them about emerging technologies. (Turkish Version of our press release can be found at (http://www.yenitek.net/haberler or http://www.efendigroup.com/news)

This is one other way for us to be more close to the Turkish market

FND Group, the leading 'emerging technology' consultants in Turkey, launches the emerging technology media portal, yeniTEK for Turkish IT decision makers. The site can be found at http://www.yenitek.net.

The purpose of the portal is to offer guidance on current information technology problems that IT decision makers are trying to address. On this beta version, yeniTEK (http://www.yenitek.net/yenitek/) talks about three critical subjects namely Networking, Storage and Security. All subjects are covered by a pool of experts and the best technologies found have been listed on the portal. yeniTEK experts identified Ethernet Security, Last Mile Connectivity, Network Access Control (NAC), Secure Remote Access, Open Source Networking, WLAN Analysis and Storage Virtualization as the major trends for 2007. yeniTEK believes these technologies will take the market by storm in Turkey but IT professional can only make the right decision by being more informed about technologies. Therefore, yeniTEK also offers research and analysis for IT decision makers and strive to find the best solution for the budget available.

yeniTEK also offers a blog (http://www.yenitek.net/blog) to bring the last-minute news about emerging technologies. One other feature is forum (http://www.yenitek.net/forum) where IT professionals can jump in and write their thoughts. Currently, yeniTEK has made analysis of 10 vendors and explicitly define what problem their technology is solving.

"This is one other way for us to be more close to the Turkish market," says Kerem Bozbey, the managing director of Channel Relations at FND Group, "we know what type of a disaster the lack of information can cause. Therefore, we are trying to educate the market by bringing the newest technologies possible that solves Turkish IT professionals' most recent problems."

yeniTEK only covers emerging technologies of small and medium technology vendors rather than technologies of large incumbent vendors. "Emerging technologies and vendors that provide them are our passion. There is no purpose as to why we cover a technology from a major technology vendor," Kerem Bozbey exhorts "there is a large pool of emerging technology vendors that we track and that innovates consistently. For large vendors to be on their stage from a technology standpoint will take at least 2 years. We must always bring the freshest and the coolest to our readers to be on top of everything. Emerging technologies startups is the only way to go to fulfill that request."

yeniTEK is open for emerging technology startups. If you would like to advertise at yeniTEK and are willing your company to get exposed in the Turkish IT marketplace, please send an email to Tuna Sanli at tunas@efendigroup.com. yeniTEK is open to PAY-PER-CLICK and PAY-PER-PURCHASE ad models.

About FND Group
Founded in 2006, FND Group is dedicated to becoming the representatives of vendors with cutting edge technologies.

Through our breadth of knowledge and depth of expertise, we work on enhancing channels, increasing visibility and ultimately growing sales of emerging technology vendors.

At FND Group, we have a group of talented sales professionals who are specialized in storage, security, networking and wireless products and services. FND Group owns the emerging technology media site yeniTEK (http://www.yenitek.net) which is used as the guidance by IT Professionals in Turkey. You can find more information at http://www.efendigroup.com.


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