Lightning Labels Orders New Digital Label Press

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Lightning Labels, one of the nation's first all digital label printers, is expanding its capacity by ordering a new state of the art WS4500 digital label press from HP.

One of the label industry's digital label printing pioneers, Lightning Labels, is expanding its production capacity once again. The new WS4500 press from HP, launched at LabelExpo in September, will be installed at Lightning Labels next month. To accommodate the new press, Lightning Labels is expanding its office/warehouse space by 50 percent by taking over the vacant unit next door. This brings its total space to over 12,500 square feet.

Lightning Labels was founded by Peter Renton in 2002, with a mission to focus on short run labels -- a segment of the label market that no one had focused on up until then. "There are a huge number of companies who want to order just 500 or 1,000 labels, but until recently these people have been ignored," said Renton. "The beauty of digital printing is that setup is quick and easy, which makes it economical to do runs as small as 500 labels. You no longer have to order 10,000 labels in order to get a decent unit price."

Now, with the increased production speed of the WS4500 press, Lightning Labels will also be able to take on slightly larger runs. The WS4500 press from HP-Indigo can print high resolution labels at up to 100 feet a minute -- this compares with the 24 feet a minute from the WS2000 machines. Lightning Labels will be trading in one of their two WS2000's on the new WS4500 press.

Steve Smith, the president of Lightning Labels, said there were several reasons for upgrading to the new press now. "The WS4500 not only has faster speeds, the print quality is far better than the WS2000. Even though most of our customers only want short runs, print quality is always important," said Smith. "Also the fast ink replacement technology on the WS4500 will allow us to easily do spot colors, something many of our customers will appreciate."

Adding the WS4500 will allow Lightning Labels to serve its customers even better. "We already have one of the fastest turnarounds in the industry," said Smith. "With the WS4500 running in tandem with our existing WS2000 press, we will be able to be even more responsive to our customers needs. It will effectively enable us to double our capacity and still produce the fast turnaround our customers expect."

Lightning Labels ( prints custom labels for a broad range of industries. Wine labels, candle labels, lip balm labels, water bottle labels -- these are printed on a daily basis at Lightning Labels. With sales more than doubling each year since 2002, and 2006 sales at around $2.3 million, Lightning Labels now has one of the largest digital label printing operations in the country.


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