Shows Which Jeans Fit Your Body, Launches New Online Jeans Store

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True Apparel Company has launched its new online jeans store, Visitors can enter their measurements, and True Jeans' fit prediction system shows them which brands and styles of jeans fit their unique body. True Jeans is not another web portal. It shows viewers true fit and size recommendations, and allows them to buy designer jeans in one easy visit. Customers measure themselves once, and can eliminate the dressing room forever.

Measure yourself once, eliminate the dressing forever

Finding a pair of jeans that fits a person in all of the right places often seems impossible, but can now be achieved easily by shopping True Jeans' new online store,, which makes choosing the ideal pair of jeans for a specific body type remarkably easy. True Apparel Company is the first retail company 100% optimized for fit.

4 out of 5 people say they encounter problems while shopping for jeans (Mintel). True Jeans aims to make this frustrating task of jeans shopping easier, and more enjoyable. True Jeans carries a wide variety of name brand designer jeans for both men and women ages 18-55, including Lucky Brand Jeans (LIZ), Chip & Pepper, Blue Cult, Antik Denim, and Wrangler 47 (VFC), as well as many other well known brands, to cover the diverse body shapes of its customers. True Jeans carries the premium denim brands worn by celebrities, as well as some moderate priced jeans that use high quality fabrics and demonstrate exceptional fit.

True Apparel Company was co-founded by two Babson MBA graduates, Romney Evans and Jessica Arredondo. Evans has prior experience in ecommerce and management consulting, while Arredondo has extensive retail apparel experience as a former buyer for May Company (Federated Department Stores). Their partnership has given True Jeans a unique blend of technology, ecommerce, and fashion experience.

True Jeans predicts fit by using complex algorithms that match customers to jeans that fit. Fit specialists at True Jeans have performed live fit tests on hundreds of jeans across a wide variety of body types to ensure that they are pairing customers with their true fit every time. True Jeans has partnered with Montreal based, My Virtual Model to co-develop a proprietary software application that enables True Jeans to predict best fit and size recommendations for its customers.

To obtain best fit and size predictions, customers follow three steps outlined on the website; 1) Measure yourself, 2) Choose style preferences, 3) Buy jeans that fit. Customers create their own body profile by submitting 4 key body measurements into a database using easy-to-follow measuring instructions. In return, customers receive an overall fit rating for each pair of jeans. Styles that don't fit the customer are eliminated from the search results. "It's like walking into a department store where everything that doesn't fit you simply disappears," explains Evans. Customers can also view additional fit details to see how well the jeans fit in each of their key body areas. For example, one person might get a three star fit rating in one style of jeans, and a four star fit rating in another. The software takes into account your measurements in conjunction with your desired preferences (ie: snug, relaxed, loose), the manufacturer's intended fit, and the garments fabric properties.

True Jeans aims to help shoppers say goodbye to tedious dressing rooms and hours of fruitless fittings. With just a few clicks, consumers can purchase flattering denim in less time than it typically takes just to find a parking place at the mall. Registered users measurements and fit results are stored to make future purchases fast and easy. "Measure yourself once, eliminate the dressing forever", says Arredondo.

For more information and to see what all the hype is about, check out or call 877-FIT-TRUE.


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Lauren Garvey
True Jeans
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