CLUE Bar Announces Canola Oil Granted Coveted FDA Heart Health Claim

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The US Food and Drug Administration has granted Canola oil, a key ingredient found in CLUE Bars, a qualified health claim owing to its unsaturated fat content. CLUE Bars contain four natural ingredients (Omega-3, Canola Oil, Soluable Fiber and Soy Protein) that have qaulified for an FDA Health Claim.

Del Mar Nutrition was delighted to hear that the FDA has granted a qualified health claim for canola oil on its potential to reduce the risk of coronary heart disease, owing to its unsaturated fat content. Canola oil is high in healthy unsaturated fats (93%), free of cholesterol and trans fats, and has the lowest saturated fat (7%) of any common edible oil. The Del Mar Nutrition research team recognized the outstanding health qualities of canola and has included it in CLUE Bars, the natural cholesterol lowering food. The claim is a strong incentive for consumers to switch to heart healthy canola oil with its superior nutritional profile.

CLUE Bar is the nutrition bar developed to help lower cholesterol and contribute to overall cardiovascular health. With an ever-increasing active population focusing on healthier lifestyles, there has been a worldwide emergence of a new category of food products referred to as "functional foods." These are foods with natural ingredients that add health benefits and help prevent disease. Consumers are just beginning to become aware of these fabulous foods. CLUE Bars are a functional food. CLUE Bars contain soy protein, oats, spirulina, chlorella, bee pollen, walnuts, and canola oil, all products known to help lower cholesterol.

In 2002, Andy Gloor, the mind behind the bar, struggled with reducing his cholesterol. Diagnosed with high cholesterol at the age of 28, he was reluctant to commit to a lifetime of strong medication. He was amazed at the lack of natural alternatives on the market. After researching foods that reduce cholesterol he decided to build a bar that could include the ingredients that reduce cholesterol naturally. He developed CLUE based largely on soy protein, oats, walnuts, spirulina, chlorella, bee pollen, and canola oil. He reduced his own fat intake, increased his exercise, and ate a CLUE Bar a day. In two months his cholesterol was down below 175 where it has remained to this day.

CLUE is making life easier for their regular customers with the online CLUE CLUB, where you can place an order so that bars arrive monthly on your doorstep. For information on CLUE Bar or to learn more about the dangers of high cholesterol, call 1-888-LDL-DOWN or log on to http://www.cluebar.com.

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