Integrated Marketing Agency, Off Madison Ave, Selected to Participate at Annual Marketingsherpa Email Summit

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Off Madison AveÂ?s Interactive Group Will Present Client Case Study on Creating a Comprehensive Email Marketing Campaign From Scratch.

growing integrated marketing communications firm, announced today its interactive marketing division has been selected to provide a featured speaker for the MarketingSherpa Email Summit ’07 Bootcamp, Awards & Expo in Miami from March 4-6. More than 650 email marketing companies will attend the conference, which features advanced case studies, training sessions and interactive labs on email marketing measurement.

Off Madison Ave will partner with client Esscentual Brands in presenting “0 to 60: Lessons Learned From Creating a Successful E-Commerce Email Program From Scratch.” The presentation is based on findings of Off Madison Ave’s email marketing campaign for Esscentual Brands that generated a Web site conversion rate nearly twice the industry average. As a result, the company’s overall Web site sales have surged by approximately 300 percent in the last two years. The agency’s case study will serve as the finale to a half-day email boot camp session at the MarketingSherpa Summit.

“This is an incredible national speaking opportunity for Off Madison Ave and Esscentual Brands,” said Jason Baer, senior director of interactive services at Off Madison Ave. “Our integrated team, consisting of account service, public relations, creative and interactive groups, is very excited to be selected as a key presenter at the MarketingSherpa’s annual summit. We look forward to sharing best practices and examining new and emerging trends that continue to shape Internet marketing.”

Esscentual Brands owns two popular consumer brands, personal care products from Vitabath® home fragrance and accessories products from Claire Burke®. The company engaged with Off Madison Ave in a concentrated effort to significantly boost online direct sales, and a major component of this initiative was commerce-oriented email sent to their customer lists.

Off Madison Ave and Esscentual Brands will be joining a lengthy list of marketing influencers and presenters sharing their most effective practices and tactics at the summit, including IBM, Microsoft, Intel, Costco and the Metropolitan Museum of Art.

About MarketingSherpa

MarketingSherpa is a research firm publishing real-life case studies, practical know-how and benchmark data on what works in marketing today. More than 237,000 marketing professionals read MarketingSherpa each week to discover how to improve their results. The Economist, Harvard Business School’s Working Knowledge Site and have all praised MarketingSherpa’s content. In addition to eight free weekly newsletters, it publishes benchmark guides, buyer's guides, and how-to handbooks. For more information on the email summit, visit

About Esscentual Brands

In 2003 Esscentual Brands, LLC, located in Scottsdale, Arizona, became the consumer product parent company of Vitabath, as well as Vitabath Expressives®, a teen focused skincare brand. The same year, in its effort to become a top supplier of fragrance-oriented home products in the premium channel of trade, Esscentual Brands also purchased a well-established home fragrance line, Claire Burke®. For more information, visit: or

About Off Madison Ave

Off Madison Ave was founded in 1998 as a full-service integrated marketing communications agency specializing in the development and implementation of comprehensive communication strategies. The Phoenix marketing firm provides a wide array of services in marketing, public relations, advertising, new media and Internet marketing and research. Off Madison Ave embodies a “Plan. Create. Achieve.” approach to ensure success in all of its accounts in a progressive business model that promotes true customer and agency partnerships. Off Madison Ave is recognized among Arizona advertising agencies and the industry locally, regionally and nationally as a firm that thinks beyond traditional marketing tactics to provide measurable results to its clients.

In May 2005, Off Madison Ave merged with one of Phoenix’s top email marketing agencies and interactive marketing firm Mighty Interactive ( to provide industry-leading Internet marketing strategy in Phoenix and around the country. Off Madison Ave was recently ranked the No. 1 public relations and Internet marketing agency, and rated as one of the top two Phoenix advertising agencies, by Arizona Business Magazine’s “Ranking Arizona.” Some of the agency’s clients include: The Arizona Republic, DMB Associates, Inc. – Marley Park, Atronic Americas, PremierGarage, APS, AmSafe, Farnam, Citizen Clean Elections Campaign, The Little Gym International, LochenHeath and Arizona Highways Magazine.

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