Los Angeles, CA (PRWEB) December 21, 2006
This holiday season, look out for the extra sparkle in town! Check out Zasha Signature Jewelry, the new jewelry line for stylish and sophisticated women who love to change their look at least as often as they change their shoes.
Zasha pieces are comprised of 14K white and yellow gold with diamonds and semi-precious stones. The signature jewelry includes completely interchangeable complimentary pieces: hoops and charms, necklaces, rings and bracelets.
Zasha jewelry is as flexible as today's woman needs to be. With the hoop and charm concept, once she owns a set of hoops, she can create limitless looks by adding, combining and stacking charms, and will continue to add style and value to her wardrobe. The hoops can be worn alone or with any of the interchangeable charms - add a simple charm for day or office, and a dramatic charm for a night on the town!
The line is reflective of it founders who are well established in jewelry design, sourcing, manufacturing, and operations, distribution, retail and Internet operations. The team includes Isaac Savion, formerly of Charrriol Jewelry and Watches, Frances Gadbois and Jude Steele of JudeFrances Jewelry, and Deanna Steele.
Savion, C.E.O., is a 15-year jewelry industry veteran who drove the design, sourcing and manufacturing for Charriol. Frances, with her dedication to design and quality, Jude, a PR and marketing whiz, and Isaac were ready to take the style and function of a new designer brand to the Internet. Deanna's 15 years of retail and Internet operations experience - and her love for fine jewelry - was the final ingredient the team needed. Their combined backgrounds accelerated the quick brand launch.
And…the Steele last name is not coincidence, Jude and Deanna have unique partnership of their own. Respectively, as a Mom and Step Mom, the flexibility of their jewelry line reflects what they do on a daily basis, balancing work, kids, and alternating schedules!
To check out the latest Zasha styles and - of course, shop for great jewelry, visit http://www.zasha.com.
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