2007 CRM Software Market Reveals Growing Focus on Customer Loyalty

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With the customer relationship management (CRM) market geared up for continued growth in 2007, CRM vendors are providing tailored solutions for businesses of all sizes. VendorGuru.com, a comprehensive site for business to business professionals, can help customers locate the right CRM solution to help them secure customer loyalty for years to come.

With the customer relationship management (CRM) market for 2007 predicted to grow 11 percent, VendorGuru.com recommends that businesses find a CRM vendor who recognizes the benefits of an effective CRM strategy to build customer loyalty within their specific industry. VendorGuru.com provides business leaders with comprehensive information about customer solutions providers to help them make the right choice for their business.

Acording to a report this month from Dittberner Associates, the CRM market will experience resurgent growth reaching $1.3 billion in 2010. Gartner, another technology market analyst firm, similarly reports that the CRM applications market will remain strong in the coming year, and there will be a shortage of skilled CRM workers. That means finding the right source for CRM expertise is more important than ever as it becomes increasingly difficult to hire CRM-trained professionals.

"VendorGuru.com seeks to align business leaders with the right CRM provider to help companies grow and maximize revenue," said spokesperson Tara Moynihan. "There's no one-size-fits-all CRM solution. CRM strategy is all about growing your business through knowing customers better, so finding the right provider who really understands your customer base is key."

Research indicates that business leaders are increasingly turning to business-to-business resources like VendorGuru.com to find the right industry-tailored solution for their business. Harris Interactive, a public policy research organization, reports that half of executives they surveyed made or recommended a purchase directly as a result of encountering information about a vendor in a B2B resource. This research indicates that online sources like VendorGuru.com are considered authoritative sources of information to help companies identify the right CRM system to grow their business.

VendorGuru.com has done exhaustive research to identify the most respected and cutting-edge companies in CRM and telephony. This one-stop approach saves business professionals valuable time and money finding the business solutions they need.

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JO VIOLET
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