Games + Advertising = Love, Say the Makers of V-Lodge

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V-Lodge is aiming to create the marketplace of choice for in-game advertising. The market is still undeveloped, but a novel aspect of the V-Lodge model calls for creating relationships between game developers with companies seeking product placement in video games.

This calls for new, more creative approaches, and these approaches, in turn, call for direct contacts between game developers and publishers on one side and brands and advertisers on the other. V-Lodge is an evolving platform for bridging gaps and creating such direct contacts.

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Software Species Ltd has announced the opening of V-Lodge, an online business-to-business marketplace for smarter, more civilized product placement and advertising weaved into video games. V-Lodge is a business club for game developers, publishers, media agents, product makers, brands, consultants, technology providers, and researchers. In-game advertising is the next frontier in entertainment marketing.

The new company will facilitate direct contacts between interested parties and contribute to more informed decision makings.

Mikhail Zislis, co-founder of V-Lodge, said, "As the novelty of in-game billboards wears off, we expect them to become a natural and familiar element of the gaming world, an element that adds realism, but does not do much for the advertiser. Like one gamer put it on joystiq.com last year: 'Personally, I live in such a billboard heavy city that I don't notice.'

“This calls for new, more creative approaches, and these approaches, in turn, call for direct contacts between game developers and publishers on one side and brands and advertisers on the other. V-Lodge is an evolving platform for bridging gaps and creating such direct contacts."

The content section on V-Lodge will feature articles on both the theory and practice of savvy advertising and product placement for video and mobile games, as well as relevant industry stories and interviews.

The ultimate goal of V-Lodge is to build a marketplace for in-game ads that is friendly to three groups of stakeholders: game developers and publishers, advertisers, and entertainment consumers.

Visit http://www.v-lodge.com to join V-Lodge or contact Software Species for more information.

About Software Species

Founded in 2000, Software Species is a small team of many talents, but one obsession: Software Species values things that truly empower, and doesn't do things that have been done before. Software Species begins with the premise that every software or service created must be evidently superior to its ancestors.

Earlier in 2006, Software Species released a preview of FingerTips Personalizer, a piece of game development software that creates persistent memory of a gamer's personalized settings and keyboard layout and makes this information automatically reusable across games.

Contact:

Contact Person: Mikhail Zislis, Co-Founder

Company Name: Software Species Ltd

Email Address: mikhail.zislis @ v-lodge.com

Web site address: http://www.v-lodge.com
Skype: mikhail.zislis

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Mikhail Zislis
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