JWT Employment Communications' alliance with the Human Capital Institute has enabled us to educate more employers about employer branding and the benefits of an effective program
Washington, D.C. (PRWEB) December 21, 2006
The Human Capital Institute (HCI), a global professional association and educator in talent management strategies, and JWT Employment Communications, an award-winning advertising, communications and consulting firm, announced today that the agency has renewed its sponsor of HCI's Employer Branding learning and research track. The track is one of several topics addressed in HCI's Talent Strategy community of interest, a community HCI considers critical to organizations working to build competitive advantage.
HCI and JWT Employment Communications recognize that the market for talent may already be the world's most competitive-and that it is intensifying in the face of an aging workforce, lower unemployment rates, and an inexorable demand for more skills, knowledge, experience, and education. As a result, strong talent branding, which goes beyond "employer of choice" marketing, must be the cornerstone of any effective long-term recruitment and retention strategy. A weak talent brand can nullify the effects of even the best recruitment and retention strategies.
The Employer Branding track focuses on effective talent branding that sets in motion increasing "brand equity." That equity pays off as a virtuous cycle develops in which organizations gradually find it easier and less expensive to recruit and retain top talent while their competitors must look harder, further, and pay wage premiums to get good people.
A panel of expert advisors examines methods, trends, and best practices in employer branding. These advisors are Jo Bredwell, Senior Partner of JWT Employment Communications; Joan Giansante, Director of Recruitment Marketing for Merrill Lynch; Regina Miller, CEO and Founder of The Seventh Suite; Paul Rogers, Program Manager of Employer Brand for Starbucks Corporation; Kristen Weirick, Senior Manager of Talent Acquisition for Whirlpool Corporation; and Donna Wildrick, Senior Manager of Global Staffing for The Boeing Company.
Webcasts, white papers, education, and other resources provide human capital professionals with information they need to understand employer branding, develop a strategy, and implement a successful marketing program.
"JWT Employment Communications' alliance with the Human Capital Institute has enabled us to educate more employers about employer branding and the benefits of an effective program," said Tim Gibbon, President and CEO of JWT Employment Communications. "We look forward to continuing our support."
"As the term 'employer brand' gets used more frequently it becomes even more important to educate organizations about what building brand actually entails. We look forward to working with JWT Employment Communications to continue our efforts in this area," said Allan Schweyer, HCI's President & Executive Director.
More information about HCI's education and research tracks is available in the Communities menu at: http://www.humancapitalinstitute.org
About JWT Employment Communications
JWT Employment Communications helps employers attract, recruit and retain staff through comprehensive advertising, marketing and employee communications services, measurement tools, consulting resources and strategic approaches to talent acquisition and management. The agency has 32 offices across North America and internationally. It is a subsidiary of JWT, an agency of WPP (NASDAQ: WPPGY) that ranks among the oldest and largest full-service global advertising agencies. For more information please visit: http://www.jwtec.com
About the Human Capital Institute
The Human Capital Institute is a think tank, educator, and global professional association dedicated to the advancement of talent management practices with individuals and organizations. HCI serves as a catalyst for innovative thinking in integrated talent strategy, acquisition, development, engagement, management, and measurement. Through research and collaboration, HCI programs collect original, creative ideas from a field of the brightest thought leaders in talent management. Those ideas are then transformed into measurable, real-world strategies that help its members attract and retain high-performing people, build a diverse, inclusive workplace, and leverage individual and team performance throughout the enterprise. HCI members represent a broad coalition of educators, talent managers and executives. For more information, please visit: http://www.humancapitalinstitute.org
JWT Employment Communications
Human Capital Institute
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