Chicago, IL (PRWEB) December 22, 2006
Does your Christmas list include a new iPod, the latest digital camera or perhaps Bluetooth technology for a cell phone? Not only can people find them online, but the odds of finding that free iPod seem better than ever. The use of free online promotions has not only increased during the holidays, but it has gained legitimacy, with prominent retailers jumping on board.
It may have begun with last year's creation of the "Cyber Monday" marketing myth, labeling the first Monday after Thanksgiving as the biggest online shopping day of the year. Although Cyber Monday was later debunked as mostly media hype, the buzz surrounding the overall increase in online traffic during this season lingers. While online stores have lowered their prices, many other online marketers see this season as ripe with opportunity to capture a shopper's attention long enough to turn them into a new customer.
Well-known companies have begun to use free giveaways as one way to gain new customers. This season, a major credit card issuer became a featured sponsor of MyEasyRewards.com, offering an iPod Shuffle to anyone who signs up and activates a new credit card.
The iPod giveaway campaign has yielded positive results. "We've found that consumers are very responsive and excited about the opportunity to receive one of the latest generation iPods with little or no time or cost to them," said a representative from MyEasyRewards.com. "Even those who already own an iPod want more than one so they can keep one in the car, at their work, or they just enjoy the luxury having a smaller one around for when they exercise or are on the move -- and why shouldn't they, when you can basically get one for free?"
MyEasyRewards.com is a new web site that launched in November 2006. It is currently promoting the iPod Shuffle mp3 player, with plans to expand additional incentive offerings in 2007, such as digital cameras and cellular technology.
Don't expect free giveaways to end once the holidays are over. Marketers are beginning to recognize the success of these campaigns, and they are staying in tune with the items that online shoppers most crave.