Even if your business is restricted to a local area, you can still expand your potential market by offering online gift certificates. You'll not only reach people who live in your area, but also those who are shopping for people who do.
(PRWEB) December 21, 2006
The holiday shopping season is mere days from ending, but according to Derek Gehl, CEO of the Internet Marketing Center (http://www.marketingtips.com), there's still time for online business owners to increase their holiday sales and finish off the year with a strong bottom line.
"Even if you've been 'snowed under' until now, and haven't done any holiday season marketing yet, you can do a few quick things to take advantage of those desperation shoppers and the last shopping days before Christmas," Gehl says.
Gehl recommends these three practical strategies: "Focus on instantly deliverable items like products that can be delivered online, like eBooks, tickets, or software can become best sellers late in the holiday rush - and electronic delivery keeps them available to harried shoppers 24 hours a day."
Gift certificates are also a practical option. "Gift certificates are a great way to turn your products or service into a gift!" says Gehl."Put some creativity into figuring out who would like it and why, then use those ideas in the copy about your gift certificate.
"Even if your business is restricted to a local area, you can still expand your potential market by offering online gift certificates. You'll not only reach people who live in your area, but also those who are shopping for people who do."
Gehl also recommends that online business owners keep all holiday-related information within the first fold of their websites for the last push of the season. Include last-minute deals, instantly-deliverable options, and copy about why your products make great gifts.
This makes it easier for shoppers to spot holiday options right away, and also increases the odds that they will pause to make a purchase before navigating elsewhere.
For more tips on how to increase your holiday sales before the season ends, visit: http://www.MarketingTips.com/newsletter.
About Derek Gehl and The Internet Marketing Center:
The Internet Marketing Center provides clients with all the tools they need to successfully start, build, and grow their own profitable online businesses on small budgets -- using the same tools, resources, and strategies that IMC has used to generate over $60 million in online sales.
Since 1996, the birth of online commerce, the company has created industry-leading information products, courses and marketing software, including the best-selling eBook Pro eBook publishing software: http://www.eBookPro.com.
CEO Derek Gehl has carved a reputation as one of the Internet's foremost marketing experts, and recently completed a worldwide, multi-city seminar tour.
For more information, visit http://www.MarketingTips.com.
(An http://IPRWire.com Press Release)
The Internet Marketing Center