WebmasterRadio.FM Hosts LookSmart for Special TownHall Meeting Radio Event

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The hour-long TownHall Meeting special airing Friday, December 22nd will focus on the LookSmart AdCenter API, an open interface that allows management of large or complex advertising campaigns within advertisers' internal systems.

WebmasterRadio.FM, the premier free, business, 24/7 internet radio network focused on the Internet marketplace, announces a special LookSmart TownHall Meeting radio special, airing Friday, December 22, 2006 at 2:00 p.m. EDT at http://www.WebmasterRadio.FM. Hosted by WebmasterRadio.FM's Sarah "Ms. Write" MacKay and featuring LookSmart Product Marketing Manager Allen Hammock, the radio special will focus on the LookSmart AdCenter API interface.

The WebmasterRadio.FM LookSmart TownHall Meeting is an hour-long radio special forum, giving listeners the ability to call into the show live or post questions or observations in the chat room. The TownHall meeting is open to any WebmasterRadio.FM listeners interested in learning more about LookSmart's online advertising opportunities. Special guest Allen Hammock will discuss the LookSmart AdCenter API and its many applications in managing and advertising, as well as the system's technical aspects and capabilities.

In addition to the December 22nd broadcast, WebmasterRadio.FM will aire a special re-broadcast on Wednesday, December 27th at 1:00 p.m. EDT. All WebmasterRadio.FM programs are available in podcast, mobilecast and archived format at http://www.WebmasterRadio.FM.

"The LookSmart TownHall Meeting is a unique opportunity to learn more about utilizing the AdCenter API as a way to capitalize with LookSmart," explained WebmasterRadio.FM Vice President of Marketing Brandy Shapiro-Babin. "With an expert like Allen at your fingertips, this show will be a fantastic resource for the expert and novice alike who are looking to learn more about how to optimize their potential using LookSmart."

Potential topics of discussion at the LookSmart TownHall meeting include:

  • What is LookSmart's AdCenter and what is an API?
  • What are some interesting and creative ways that the API could be used?
  • What kind of companies use LookSmart's API?
  • How is LookSmart's API similar to and different from other APIs?
  • How does a developer get started using the API?

Allen Hammock is LookSmart's resident product marketing manager. Allen's day-to-day responsibilities include working with the sales and marketing teams to evangelize LookSmart's advertiser technology and services. Working with the product management team, Allen acts as the customer advocate and also provides competitive intelligence on alternatives available in the marketplace. Allen is also an experienced developer having worked with many programming languages from Objective-C to PHP to Ruby.

About the LookSmart AdCenter API

LookSmart's AdCenter API is an open interface that allows management of large or complex advertising campaigns within advertisers' internal systems. The API enables developers to integrate in-house reporting, billing and inventory management databases with LookSmart's ad serving platform and thus seamlessly manage advertising campaigns.

About WebmasterRadio.FM

WebmasterRadio.FM strives to lift the "veiled curtain" of the Internet to bring the business community together through an interactive radio network. Its listeners are a global group comprised of everyone from corporate executives and decision makers to individuals who work for themselves, small and mid-sized businesses to those just starting out. WebmasterRadio.FM's stellar line-up of radio programming includes "CoverStory" with David McInnis, CEO of PRWeb, WebmasterRadio.FM's official newswire; "The Hook with Katie Kempner" with Katie Kempner, Vice President of Crispin Porter + Bogusky; "ad:tech Connect" and "DishyMix" with host Susan Bratton, ad:tech Chair Emeritus and CEO of Cendara, Inc.; "The Daily SearchCast" featuring search authority Danny Sullivan of SearchEngineLand.com; "Power Source" with Tim Mayer of Yahoo! Search and Jeremy Zawodny of Yahoo!; and more. To tune into WebmasterRadio.FM's live content, or to check out the show lineup, please visit http://www.WebmasterRadio.FM.

Media Contact:

Brandy Shapiro-Babin



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