Viral Video Pioneer Changing World from Small Town in Michigan

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Internet entrepreneur changing world from bedroom in small Michigan town with viral video show that reaches millions of viewers paving the way for artists to get paid without DRM.

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When Internet entrepreneur Mark Frazier is asked what he's doing in the sleepy little economically depressed city of Jackson, MI, his answer is "Changing the world."

Back in July 2004, he released the first episode of one the first ever online TV shows, "How-to-Do Girls." The first episode, "Intro to Bikini Calculus," has since become one of the Top 100 Viral Videos of All Time on iFilm.com. And the show's website http://www.howtodogirls.com is ranked among the Top 1% of all websites, according to Alexa.com.

The free show has millions of viewers, and on Friday, December 22, 2006, will be spotlighted on the new video sharing site, http://www.Veoh.com/.

All this is done from his home in Jackson, MI. Even though the show is very popular and has sold DVDs worldwide, including a copy to a high ranking government official, that isn't the real goal of the show.

How-to-Do Girls was created to demonstrate viral marketing as a method for artists to get paid for their content without DRM. How-to-Do Girls relies on advertising either written in the script, politely added to the end of the show or Google AdSense on the web site.

Now that How-to-Do Girls has proved the concept, what is Mark Frazier planning? Along with his business partner The Shad0w, creator of the popular BitTorrent client BitTornado http://www.bittornado.com/, he is working on a service to help fans directly fund artists. He is lining up popular music and video artists to help launch the service.

Until then, he is still making How-to-Do Girls episodes and reminds fans to "Do it right, ask a Girl." TM

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Mark Frazier

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