Chocolatier Green & Black's Taps SRB Marketing to Reach Online U.S. Audience

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Green & Black's Organic, a U.K.-based organic chocolate manufacturer, and SRB Marketing announced today that SRB is advising Green & Black's to help generate greater brand awareness and develop customers relationships online in the U.S. market into 2007.

Green & Black's Organic, a U.K.-based organic chocolate manufacturer, and SRB Marketing announced today that SRB is advising Green & Black's to help generate greater brand awareness and develop customers relationships online in the U.S. market into 2007.

"Today Green & Black's products are in thousands of retail stores across the US," said Chris Samuel, VP of marketing in the U.S. for Green & Black's. "We've had a significant national print campaign in 2006, along with some other traditional tactics, to generate greater brand awareness and are now looking to significantly increase our online efforts as well for next year," he added.

"People have often asked us 'what makes your products organic and why organic chocolate?' Many don't realize that cocoa generally have been one of the most highly sprayed crops, and we believe that organic is better for environment, and better for our growers," Mr. Samuel said. He also added that customers want to know more about fair trade and the issues surrounding that -- another characteristic of Green & Black's products. "SRB Marketing has worked with other organic food and beverage companies successfully and focuses both on our core audience and on interactive marketing -- SRB is uniquely positioned to help us tell our story through newer media channels."

"Our passion has always been helping socially- and environmentally-conscious organizations harness the power of interactive media so that individuals and organizations can make a positive difference with their buying and investing power, as well as through charity and activism," said Perry Goldschein, SRB's managing director. "Our clients trust us to do a great job for them because they know we share their values and focus on effectively using interactive channels for them," he added. "We're very pleased to be working with a leader like Green & Black's in the organic food industry."

About Green & Black's Organic

Green & Black's buy only the very best organic cocoa beans, including Criollo and Trinitario varieties. Unlike plantation-grown cocoa, Green & Black's farmers grow their beans under the shade of the indigenous rainforest trees alongside other crops like avocado, pineapple, coffee, papaya and bananas. A canopy of shade trees -- mahogany, cedar and teak -- are grown above, and ginger is occasionally grown underneath. This biodiversity means that the cocoa is more resistant to disease, and the crops are not sprayed, so the river water stays clean, which helps preserve the habitat for wildlife. To find out more about the care we take with our chocolate, visit http://www.greenandblacks.com/us.

About SRB Marketing

SRB Marketing is an award-winning, full-service interactive marketing firm specializing in reaching values-based consumers online in the sustainability, social responsibility, and wellness markets for its clients. SRB clients have also included Ben & Jerry's, Yale University, Green Mountain Coffee Roasters, Working Assets Long Distance, Pax World Funds and many others. For more information, visit: http://www.SRBMarketing.com.

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PERRY GOLDSCHEIN
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