New One-Step Curlaway® Curl Relaxer Offers Total Styling Freedom, Without Breakage or Neutralizing

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A new, affordable hair texturizer from Xenna Corporation relaxes hair gradually without the brittleness or breakage that can result from chemical relaxers. Natural and semi-permanent, Curlaway transforms unmanageable, kinky hair into soft, loose curls or -- with regular use -- silky-straight locks in a one-step process that requires no neutralization.

A new, affordable hair texturizer from Xenna Corporation relaxes hair gradually without the brittleness or breakage that can result from chemical relaxers. Natural and semi-permanent, Curlaway transforms unmanageable, kinky hair into soft, loose curls or -- with regular use -- silky-straight locks in a one-step process that requires no neutralization.

Patented Curlaway was formulated with natural plant acids to work on all hair types, and is ideal for African Americans and Hispanics.

According to the September 11th issue of Chain Drug Review, Curlaway is one of three new brands offering truly different benefits within the ethnic haircare category, and filling several unmet needs for African American women and children when it comes to hair relaxation and styling.

Curlaway Gel contains natural plant acids and moisturizers, rather than traditional, high-pH chemicals, so it's gentle enough to be applied over dyed or previously-relaxed hair without causing breakage. Chain Drug Review reports, "For some, Curlaway's best benefit is that it can be applied before or after dying hair, so that multicultural women are free to have both relaxed and highlighted/dyed hair."

CEO Carol J. Buck, herself a user of the product, says, "Curlaway gradually removes curl, makes hair shiny and manageable, and eliminates frizzing in humid weather. It naturally moisturizes with plant oils, Vitamin B-5 (panthenol) and MSM and naturally relaxes hair with natural plant acids."

Curlaway can be used daily as a leave-in conditioning relaxer or as an easy-to-use overnight treatment. Because it's semi-permanent and gradual, it's very easy to achieve the style you want, be it S-curls, ringlets, wavy, full and loose curls or completely straight. It's just a matter of how long you use Curlaway -- the more it is applied, the more relaxed the hair becomes.

Unlike traditional relaxers, Curlaway Gel is applied as a rinse-out overnight treatment and, with a light application, as a daily, leave-in conditioning-relaxer. Best of all, the straightening effect is reversible -- just stop using Curlaway when you have the look you like, or keep using it for silky-straight hair. To go back to your natural curl, simply wait 6 to 8 weeks and the Curlaway effect will "wear off."

Ms. Buck says, "Curlaway is truly revolutionary because of its lower pH and gentle method of relaxing curl. It's even safe enough to be used directly on chemically-relaxed hair and on children's and men's hair. Your hair is perfectly safe using Curlaway to reduce your curl gradually and add softness, shine and manageability."

Curlaway Relaxing Gel is unconditionally money-back guaranteed. Before and after photos, retail locations and other information, can be viewed at http://www.xenna.com .

Curlaway can be purchased at Walgreens in most major cities, including Boston, Philadelphia, Detroit, Houston, Dallas, Memphis, Kansas City and New Orleans. For a complete listing, go to http://www.curlaway.com/product_curlaway/walgreens.html . A listing of beauty supply stores carrying Curlaway along the East Coast is also available at http://www.xenna.com/curlaway_beautystores.html .

Curlaway can also be purchased online at http://www.xenna.com .

Xenna Corporation is a privately-held, woman-owned company which develops and distributes natural personal care products for skin, hair and nails. For more information on all Xenna products, click on http://www.xenna.com. View the company's press page at http://www.xenna.com/info_pressreleases.html

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C. J. Buck
Xenna Corporation
800-368-6003
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