Dallas, Texas (PRWEB) December 30, 2006
To promote special events such as grand openings and holiday sales, many businesses hold a prize drawing. After the prize has been given away, business owners often wonder what they should do with all of the leftover entry blanks.
According to John F. Bagwell, President of Bagwell Marketing (http://www.bagwell.com), "Most companies just toss the collected entry forms in the trash with very little thought as to what they are worth."
"These names represent your customers and prospects," continues Bagwell. "They can be quite valuable in an on-going marketing program."
He suggests that companies put the entry blanks to good use as a customer retention or prospect tool. Depending upon your company, this could be a great source of new business.
The first step is to convert the names into a database for direct mail campaigns or customer satisfaction follow-ups. But then what do you do?
Bagwell offers some suggestions in a free special report titled "Five Things You Can Do With Your Leftover Entry Blanks."
Bagwell suggest you invite the registered people back to your business with a strong call to action, such as a discount or coupon. He also recommends that you use word-of-mouth advertising to get your customer to return with a friend.
The complete free report is available at http://www.bagwell.com/reports for immediate download.
Developing strong customer retention and prospecting a direct mail program takes time, but it will pay off with a big dividend in increased traffic and business.
About John Bagwell
John Bagwell has almost 40 years experience in advertising, public relations and marketing. He has written thousands of newspaper ads and direct mail pieces for a variety of clients.
About Bagwell Marketing
Bagwell Marketing is a full-service, advertising, public relations and marketing company specializing in direct response advertising. The firm's main goal is to "make the phone ring" for retail stores, financial service companies and other businesses.
Note to Editors:
A high resolution photo of an entry box is available at http://www.bagwell.com/pressroom for immediate download.
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