Former President of National Cinema Network Joins Board of InStadium, Inc.

Chuck Battey, former President of National Cinema Network, joins the Board of Directors of InStadium, a revolutionary sports marketing company providing game-day advertising and promotions.

CHICAGO, IL, (PRWEB) February 8, 2006 -- InStadium announced today that Chuck Battey joined the Board of Directors effective January 20, 2006.

Most recently, Mr. Battey served as President of National Cinema Network, an industry-leading provider of advertising and promotions services for over 800 theatres across North America. Under his leadership, NCN deployed an innovative digital content distribution network which, in combination with other initiatives, delivered dramatic increases in revenue and profit during Mr. Battey’s six-year tenure. Earlier management experience included marketing and business development positions at General Mills and Sprint.

“Chuck’s business development skills and understanding of emerging growth platforms, as well as his depth of experience in working with alternative media systems to meet the advertising needs of marketers, are second to none, and we look forward to his guidance as we continue to develop our media network and expand our product and service offerings,” explained Barrett Davie, CEO of InStadium.

“I believe InStadium is poised for success, and I am very excited to join the Board of Directors,” said Mr. Battey. “I see striking similarities with the market opportunity we capitalized upon at NCN. InStadium is the leader in providing alternative game-day advertising and promotions, a niche market that has tremendous growth potential. I look forward to working with the InStadium team to continue expanding their network and building their business.”

About InStadium

InStadium, Inc. is a revolutionary sports marketing and advertising company focusing on providing local and national brands affordable access to high-value game-day advertising and promotional events. With a portfolio of over premier 25 Major League Baseball (MLB) and National Football League (NFL) venues, InStadium’s national platform currently includes 20 of the top advertising markets in the U.S., including 16 of the Top 25 DMA’s. While continually expanding its products and service lines to include other forms of game-day media and promotions, InStadium’s primary asset is a nationally-wired sports marketing network that engages the highly-desirable sports fan demographic through the use of indoor advertising panels placed in the restrooms throughout stadiums. This captive and clutter-free placement in the exclusive confines of a professional sports stadium allows advertisers the ability to reach these consumers in an unprecedented manner - with 100% gender specificity and where they are unable to change the channel, switch the station or turn the page.

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