Survey Says: Women Reveal What They're Buying and Why

Automotive survey of women.

Atlanta, GA (PRWEB) February 10, 2006 -- Women are buying newer, bigger and more expensive vehicles, according to a survey conducted by Car-Buy-Her, an automotive resource that provides business and consumer education and training. A small sampling survey of 36 women from across the nation revealed typical responses and showed that age, profession and family status has little to do with the types of cars women are looking for.

Survey results found four-doors as the most popular with women with vans and sport-utility vehicles dominating. When asked about reasons for purchase, interior room was cited as the most popular reason when making their purchase. Women not wanting to be the “minivan” mom tended to choose the SUV. Besides interior room, women said they choose their purchased based on perceived value. With no way to actually determine the true value of their deal, the survey does suggest that women are doing some kind of research prior to buying.

Purchases were most likely made before the recent oil crisis, so it is not surprising that fuel economy was the least used determining factor when making a purchase.
The women surveyed were not driving around in brand new vehicles -- most of the respondent’s owned 2001 or older vehicles, suggesting that while these women were moving up in the car world, they either bought used or have had their cars for a while. The survey reveals today's car-buying woman to be very practical.

About Car-Buy-Her
Car-Buy-Her is an automotive resource that provides education, training and research as a foundation and basis for connecting female consumers and dealerships for better relationship building. The company hosts a virtual web-space for women, the CSI Automotive Club for Women and describes itself as “The Voice for the Female Auto Consumer”. For more information on the company and its programs, individuals may contact 770-210-0726 or visit online at www.carbuyher.com.

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