Meridian Digital Changes Name to 'netFactor'

New identity reflects the range of performance-driven products for search engine marketing and B2B Internet lead generation.

Denver, CO (PRWEB) February 15, 2006 -- Meridian Digital, a leader in online search marketing and internet lead generation in the B2B sector, has announced it has changed its name to "netFactor Corporation”. The netFactor name, reflecting the advanced, intelligent capabilities of the Company's core products and technologies, builds upon the strength of the well-known products for web marketing, including VisitorTrackSM. Consistent with the corporate name change, netFactor Corporation will now be found on the Web at www.netFactor.com.

As a leading provider of products and services for search engine marketing (SEM) and internet lead generation, netFactor Corporation has acquired and rapidly integrated technologies aimed at meeting still new and emerging online marketing requirements. This has lead the Company to deliver diverse new customer solutions, including RSS-based methods for search optimization, and conversion products with dynamic delivery of contextual web content to accompany a full range of search marketing services. The netFactor name now reflects the Company's expanded business direction and its fully integrated product suite. Furthermore, netFactor better connotes the Company's focus on delivering new efficiencies to the search marketing investment, while serving as an online marketing services agency.

“This new company identity crisply reflects our core expertise and brand promise,” explained M. Chris Jeffers, CEO and General Partner of netFactor. “As the web marketplace continues to grow beyond a medium for searches and clicks, business managers are demanding new levels of performance from their internet investment. We enable Business to Business clients to turn the internet and their websites into a highly effective lead generation and customer growth channel.”

At the core of netFactor’s product suite is VisitorTrack. Like caller ID for a website, VisitorTrack automatically captures and converts invisible website traffic into B2B web leads. Detailed visibility is provided into who these organizations are, what products and services they are seeking, and whom to contact – all without requiring any Visitor registration.

About netFactor Corporation
netFactor Corporation provides an integrated suite of performance-driven search marketing and lead generation services wholly focused on the B2B sector. With a range of proprietary products built upon the Company's core technology platforms netFactor drives new efficiencies in search, internet leads and website conversion. netFactor Corporation’s customers span multiple industries to include software, telecom, healthcare, technology, professional services, manufacturing, and transportation, among others. For more information on netFactor Corporation products and services, please visit http://www.netFactor.com.

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