Ad Man Predicts the Death of Advertising
Forecasting the end of advertising, marketing, and public relations as we know it, creative director Scott G demonstrates how the industry is strangling itself in an article entitled "Advertising, R.I.P." now appearing on numerous Web sites.
(PRWEB) March 13, 2006 -- In an article entitled "Advertising, R.I.P." radio commercial producer and advertising creative director Scott G (www.gmanmusic.com) forecasts a fast-changing future for many aspects of the advertising industry.
Subtitled "How information overload, data glut, and media excess will lead to consumer revolt and an end to marketing, advertising and public relations as we know it," the 1,700-word article is garnering a lot of reaction in the industry.
Ad and public relations professionals from as far away as India have been posting positive online reactions on sites such as Amodus.org, Adholes.com, and Soflow.com.
Selected comments from The G-Man's article:
"Editorial and news coverage is now available for a price. We are in the 'pay-to-say' society."
"The communications field keeps finding new ways to send sales messages to target audiences, and by utilizing these new methods to the maximum extent possible, we are strangling the effectiveness of all media."
"The main problem with all of the 'advertorial' placements, made-up stories, and outright lying is obvious. With everything becoming an ad, people will start to turn away from ad messages in greater numbers."
"The way we're going, we can soon expect to hear: 'Welcome to C-SPAN's coverage of the Halliburton Congress, brought to you by Bechtel.'"
G respects the marketing industry and is concerned that "Without advertising, marketing, or PR, vital communication is thwarted and sales suffer. Company payrolls are cut and jobs are lost. Industries like manufacturing, packaging, transportation, and retailing are all hurt. Without us, parts of the economy evaporate like a puddle of water on sun-baked concrete."
In addition to ending the glut of ads, G feels that members of the ad industry need to "treat consumers with respect instead of like a mark, a patsy, a rube, or a flock of sheep."
To go directly to the article:
http://www.gmanmusic.com/html/ad_rip.html
http://searchwarp.com/swa44589.htm
http://www.bitchinentertainment.com/html_articles/ad_rip.html
http://www.ideamarketers.com/library/article.cfm?articleid=79358
About Scott G and G-Man Music:
At G-Man Music & Marketing Miracles, Scott is voice artist and music composer on commercials for Goodrich, Verizon Wireless, General Dynamics NASSCO, DirecTV, the Auto Club, and more.
He is a member of NARAS (www.grammy.com) and author of articles on MusicDish.com, narip.com, MusicBizAcademy.com, and many more.
For information on G-Man Music & Marketing Miracles, visit http://www.gmanmusic.com or call 818-223-8486.
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