Million Dollar Toolbar Poised to Become Next Online Advertising Frenzy as "Perfect Online Medium"

Scottish firm Clarocada's innovative web browser toolbar targets $1,000,000 revenue in 4 weeks. Million Dollar Toolbar™ stays in the browser on Apple and PC, updates itself in real time with web feeds, lets users check email and offers one-click access to top search engines.

Edinburgh, UK (PRWEB) March 19, 2006 -- Clarocada Limited has unveiled the detailed pricing schedule for its Million Dollar Toolbar™ for web browsers.

Edinburgh-born businessman David Petherick, 42, in partnership with Russian-born Roza Nazipova, have created a number of companies in Edinburgh in the past 12 years, including The Russian Communications Company, and NewsBase, and now, with the creation of Clarocada, and the launch of the Million Dollar Toolbar™, they believe they have created the “perfect on-line advertising medium”.

The Million Dollar Toolbar™ will carry advertising in drop-down menus, as well as live web feeds, and will be available for the public to download from 12 Noon on 6th April 2006. Pre-sales of advertisements have already been made at www.milliondollartoolbar.biz and costs are based on the simple premise of “a dollar a day” or $365 a year. Those using the toolbar, which updates itself in real time, will have the opportunity to win daily and weekly prizes, entered only through using the Million Dollar Toolbar™.

Story first carried at The Herald exclusively on March 8th, 2006
http://www.theherald.co.uk/business/57560.html

Toolbar Benefits

The Million Dollar Toolbar™, which works on both PC and Macintosh computers, installs in 30 seconds, is guaranteed free of spyware, adware and malware, and allows the user to search the web rapidly using a variety of top search engines (interchangeable with one click), check their email accounts from the toolbar, carry out translations, block annoying pop-up adverts, and access a Dictionary, Encyclopaedia, Images, News, Shopping, Stocks, and Weather, with no personal information at all being required from the user. The toolbar also includes web feeds, so that new advertisements and announcements appear in the Million Dollar Toolbar™ in real time, and future developments will be likely to include a web radio station tuner, access to podcasts, and a chat facility to allow anyone using the toolbar to talk to other toolbar users. The Million Dollar Toolbar™ is also guaranteed free of spyware, adware and malware, which have long been, and still are, a feared payload of browser toolbars.

“Many people will have heard of Alex Tew’s “Million Dollar Homepage”, which formed the inspiration for Million Dollar Toolbar™, but the Page’s weakness, in a nutshell, is that one has to visit a static web page to see a whole raft of little adverts, and once you click on an advert, you leave the rest of the adverts behind. There is no real incentive to revisit the web page, the ad space is all sold, and it won’t be changing for another five years!”

“Although the idea was, and still is brilliant, it’s a little bit old-fashioned when you look at how fast web applications are developing now… and I suspect that traffic will be steadily diminishing now that the initial hullabaloo has died down.”

“With a toolbar, it’s always there. It sits inside your browser, and it’s only 20 pixels deep. All of the ads are a click away. And they stay a click away as you look at the adverts and offers. In addition, changes to the toolbar are possible “on the fly”, as the toolbar dynamically updates itself when you load your browser – and so new offers, web feeds and content appear in real time, which is a very powerful “push” advertising tool. We are able to offer advertisers an annual advert for just a dollar a day, as well as premium positions for daily and weekly exposure to what will be a fast-growing audience. We aim to be promoting the toolbar with daily prizes worth at least 50 dollars, and a weekly prize worth around 200 dollars, and will be partnering with a number of companies to distribute and promote the Million Dollar Toolbar™.

The prototype version of Million Dollar Toolbar can be downloaded from http://milliondollartoolbar.clarocada.com

A million desktops, a million dollars

We anticipate (conservatively) that the toolbar will be on a million desktops by Christmas, as it’s a very useful tool, very “viral” in that people can pass it on to friends readily, and you can also win some great prizes every day just by using it. It’s a ‘no-brainer’ to download it, it’ll get better over time, and there’s no need to re-install to enjoy new features, as it’s self-updating! You don't part with any personal information to download the toolbar. It also does not spy on your browsing or buying habits – and some big-brand toolbars are designed to do exactly that. We don’t think people want their privacy compromised in order to get some useful web tools and a few attractive offers on their desktop. With all competition entries, they can elect to maintain privacy, to get offers only from us, or to receive information from our advertisers. At all times, they can opt in, or out. You need to respect your customers online – they will simply tune you out if you fail to respect them. For that reason, the Million Dollar Toolbar™ also uninstalls completely, and cleanly.

Free Charity Advertising

One important item in the toolbar is what we call the “Last Dollar” advert slot. The “Top Dollar” and “Bottom Dollar” slots are for paying advertisers with Premium and Free offers, but the “Last Dollar” will be offered at no cost to charity organisations and worthy causes. “We’re not just in business to make money – we know it’s important for every business to have social responsibility – Clarocada supported last year’s fantastically successful “Nicholas & Alexandra” Exhibition at the Royal Museum of Scotland for exactly that reason.” http://www.nms.ac.uk/tsars

About Clarocada

http://clarocada.com

Clarocada “makes words make sense”. Making sense takes it from Clarocada Russia’s Translation and Interpreting in five continents, Sales Training with Clarocada Barcelona, Clarocada Emedia’s Web Site Design, Copy & Internet Search Optimisation, and allowing Authors and Executives to create unique and highly visible blogs with Clarocada Authority. Clarocada is a Scottish Limited Company with offices in Edinburgh.

Pictures & Further information:
Clarocada: David Petherick, CEO
Skype: davidpetherick Tel: +44 7044 700 604

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