Rago Arts and Auction Center Introduces NXTbook Media Technology to Auction World
Popular auction house is first in US to use digital publishing to promote auctions.
(PRWEB) March 31, 2006 -- Rago Arts and Auction Center is proud to be the first Auction House in the world to utilize the extraordinary technology of NXTbook Media, LLC.
The digital catalog created by NXTbook replicates the information in Rago’s printed catalog, but offers readers benefits unavailable in the printed format. Readers can zoom in to view products at high resolution and instantly create a list of every lot in their area of interest. Other features allow bookmarked catalogues to be e-mailed to friends or printed. Absentee bid forms or requests for condition reports can be filled in online and sent to Rago with a click of the mouse.
Miriam Tucker, CEO of Rago Arts and Auction Center said, “NXTbook is easy to read, to access, to use, to enjoy. It allows us to provide our complete catalogue to anyone with interest in the sale - that's not just great for buyers. It's a huge advantage for our client consignors. We are thrilled with the response."
“We’re grateful that Rago chose NXTbook Media for their digital catalog,” says Eric Gervase, Director of Sales for NXTbook Media. “The high quality of their auctions and the need for their customers to be able to easily seek and bookmark specific items of interest are both perfect applications for the NXTbook and we look forward to doing further digital editions for them.”
Readers can view the Rago Arts and Auction Center catalog in NXTbook format at http://www.nxtbook.com/nxtbooks/rago/catalog/index.php .
About Rago Arts & Auction Center:
Best known for record-breaking, multi million dollar sales of 20th century decorative arts and furnishings (Modern and Arts & Crafts movement), the Rago Arts and Auction Center is a New Jersey based auction house with an international clientele. Established in 1995 by David Rago, a leading expert in American art pottery who entered the business of auctions in 1984, the Rago Arts and Auction Center also holds major sales in a number of categories, most notably fine arts, Lalique and art glass, jewelry, and estate, architectural and garden property. Attention to consignors is of paramount importance and clients enjoy direct access to partners and experts throughout the valuation, consignment and auction process, while a 30-person staff assures a high standard of service to both sellers and buyers, whether new to auctions or long-time clients. The Rago Arts and Auction Center is also home to The Perrault-Rago Gallery for sales by private treaty and two quarterly magazines of 20th century antiques and design: Style: 1900 and Modernism Magazine.
About NXTbook Media™:
NXTbook Media™ optimizes print publications for use on the Web. NXTbook™ Media’s digital publishing application helps clients market and broadcast print materials in easy-to-read electronic editions over the Internet using only a standard Web browser. Customers including Advanstar Communications, Hewlett-Packard, Reed Business Information, Prism Business Media, Cisco, Valpak, CMP, Thomas Publishing, VNU Media, Weaver Official Publications, Hanley-Wood, Kia, Vance Publishing and Ziff Davis choose NXTbook Media™ to expand the reach and effectiveness of their print materials. Named as one of the “100 Companies that Matter Most in the Digital Content Industry” for two consecutive years by EContent Magazine, NXTbook Media is privately held and headquartered in Lancaster, PA.
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