New York, NY (PRWEB) April 10, 2006
The Women’s ECommerce Association, International – WECAI.org and WUN Publications, Inc. have just released “GET MORE BUSINESS – The Women’s eMarketing Guide to Promote Your Products and Services on the Internet.” Written by 21 members of WECAI.org, this book is a compilation of strategies by experts in various fields of business.
Jay Berkowitz, Author – “Ten Golden Rules of Internet Marketing, wrote the foreword to the book which is the first in a series of eBooks WECAI members will participate in. According to Jay, “The Internet is exploding. It is exploding among users, over 70% of Americans now use the Internet and over 40% have high speed access. It is exploding for business. Over $150 Billion of retail transactions will be conducted on the Internet in 2006 and over 120 Billion searches will be conducted. Unlike marketing in the past, when you are marketing your businesses on the Internet you can target web searchers looking specifically for your goods and services, and you can utilize specific strategies to build a permission based business relationship with these visitors to your website. Heidi Richards, and the members of the Women’s eCommerce Association have written a great set of articles on the leading strategies and tactics for driving more traffic to your website, and converting those visits to leads or sales.”
Heidi Richards, publisher and contributing author says, "WECAI needed a project to get our member experts involved that would not only help their businesses grow, it would also help our members at various stages of their own professional careers and at the same time raise awareness of our association at a cost everyone could afford. ‘Get More Business’ has done just that. By creating a content-rich resource we have designed a book that will help women do business on and off the WEB. In addition, our members have the opportunity to give ‘Get More Business’ away on their own sites, in their ezines and other promotional email campaigns, which will help them draw traffic to their sites, thereby increasing their own database as well as helping to promote our association to the world. Best of all the eBook is Free. Plans are also underway to turn the eBook into a printed book by mid-summer 2006.”
Stephanie M. Cockerl, a contributing author, owns and runs nextSTEPH in NYC, New York. She loves the independence of entrepreneurship and is excited to share this book release with other female professionals. “Writing 'How to Make Your Website Search Engine Friendly' showed me that I have a mission, to help fellow entrepreneurs get the most out of their websites, whether they are starting a new website or have had an online presence for several years,” explains Cockerl.
Founded in 1997, nextSTEPH helps small businesses to take their websites to the nextSTEPH by web design, programming and online marketing.
Other contributing authors include: Jennine Rexon, Jim Barber, Kathleen Gage, Anita Campbell, Dina Giolitto, JoAnn Hanes, Laura Wheeler, Monique Rider, Joy Gendusa, Heidi Richards, Susan Van Dorsten, Louisa Bird, Bev Hilton, Bonnie Mackey, Lori Bergman, Cindy Greenway, Heather Lloyd-Martin, Dr. Gayle Carson, Jan Barosh, and Mariangie Gonzalez.