Los Angeles, CA (PRWEB) April 27, 2006
In an unprecedented effort to provide Los Angeles parents with a fresh, informative look at many familiar sights, restaurants and attractions, new parents Jody and Sabrina Weissler recently launched LA with Kids, a free audio online broadcast, called a podcast, at lawithkids.com.
The webcast, available by subscription and easily downloadable through iTunes, Yahoo Podcasts and other podcast directories, links parents to a friendly couple who describe their weekend outings with their 9-month-old twins. Each week, Sabrina, the host, provides a parent-focused perspective on such places at Griffith Park, the Santa Monica Pier and The Commons in Calabasas. She talks about stroller accessibility, kids' menus at restaurants and the appropriate age range for various activities. So far, the podcast has attracted an average of 1,000 listeners each week.
"Knowing which places to take my one-year-old to just got easier," said Emily Noro, a new parent and teacher in Encino. "I've lived here all my life and have been to many of the places that Sabrina mentions in LA with Kids, but I haven't been there with a baby until now. She has helped me navigate my way through the numerous choices of where to bring my baby and is honest about which places to avoid."
Unlike other forms of online media, podcasting is perfectly suited to new parents as it is available to download to any MP3 player, giving those with a busy lifestyle the benefit of listening to the webcast at the time that they find to be the most convenient. After subscribing, the listener needs only to dock their player, and iTunes or any other podcast software automatically gives them the current episode. The couple came up with the idea to start LA with Kids after listening to various podcasts over the past few months.
"I am really interested in new technology, and podcasting was appealing because of its simplicity and versatility," said Jody Weissler, the producer. "When you listen to podcasts, the hosts generally are friendly and down-to-earth. It feels like you're listening to a friend." The couple hopes that they are connecting with their audience and hope to build a lasting relationship with them, well into their twins' teenage years. While currently the podcast features the Weisslers' outings, they hope that listeners will become part of the show through interviews, emails, and eventually message boards.
The first few episodes contain information and anecdotes about various well-known LA sites, such as the Huntington Library and Gardens in San Marino, Gardens of the World in Thousand Oaks, the Santa Monica Pier, Leonis Adobe in Calabasas, Balboa Park in Encino, and the Central Library in downtown Los Angeles. The shows emphasizes child-focused points of interest at each location, the cost of admission, the availability and variety of food for lunch for families, as well as their own children's reaction to the outings. When a place turns out not to be family-friendly, the host is quick to mention this as well.
"The Central Library has no changing stations in their bathrooms," said Sabrina Weissler, "at least this is what we were told. It's my goal with this podcast to steer families in the right direction, and when I am disappointed with a location's ability to meet the needs of young children, I want to be sure that my listeners know about it before they go there themselves. On the other hand, when I revisit a favorite place as a new parent and am surprised to find out how much the site caters to families, I highlight this in the podcast as well."
LA with Kids, in meeting its goal of educating parents about family-friendly outings in Los Angeles, hopes to reach a weekly average of 50,000 listeners by this summer. While there are other podcasts focused on child-rearing, LA with Kids is the only podcast that highlights places to take children to in Los Angeles and provides other helpful hints such as which children's clothing stores have the best deals. Sabrina and Jody find that the more they get out with their twins, the more that they can help other families by guiding them to fun and unique places to explore.
Contact: Sabrina Weissler
# # #