Pay-For-Performance Public Relations Meets Market Demand: Matrix Marketing Group Defines Program to Eliminate Risks, Guarantee Results for Small and Midsized Businesses

Matrix Marketing Group announced today the full rollout of its new Pay-for-Performance Public Relations(PR) program designed for small to mid-sized businesses to reduce public relations risk from retainer based models.

Denver, CO (PRWEB) April 30, 2006 -- Matrix Marketing Group announced today the full rollout of its new Pay-for-Performance Public Relations(PR) program designed for small to mid-sized businesses to reduce public relations risk from retainer based models.

When CenterStone Technologies, a Denver based software firm, wanted to launch their new sales order management application, they knew exactly what they wanted from a public relations agency - national trade media exposure. But PR firms only quoted monthly retainer fees of up to $10,000 for a broad package of services -- and none would guarantee results. That is when Peter O’Neil, executive vice president of sales and marketing found Matrix Marketing Group. “Matrix Marketing Group’s Pay-for-Performance program is a great tool for us right now. Their unbundled services offer us more flexibility and provide us the highly qualified expertise we are looking for, said O’Neil. Plus, we are a results-oriented company and with this program we only pay when Matrix Marketing Group delivers results.”

Matrix Marketing Group’s Pay-for-Performance Public Relations Program includes the following customer-centric value:

- No over billing, no surprises
- Pay for results, not activity
- Improved cash-flow, no retainers
- Unbundled services, get the PR you need

“This program was the development from our clients working with traditional agencies,” said George Schildge, President and CEO of Matrix Marketing Group, Inc. “Traditional public relations agencies have historically relied on a ‘leap of faith’ somewhere along the way to prove the worth of their efforts. In the retainer model, the agency is paid whether results were produced or not. This payment structure leaves the client company to bear the burden of non-performance. Furthermore, the model lends itself to errors, inconsistencies and the temptation to milk an account for every billable hour. For example, some agencies will bill you a full hour for 15 minutes of work, similar to the mobile phone services where they bill a client a full minute for a 15 second call. In addition, management often places undue pressure on agency staffers to maintain a very aggressive level of billable hours. This type of practice opens up the risk for fraud and errors, and ultimately over-billing.”

To learn more go to this URL: http://www.matrixmarketinggroup.com/payforperformance.htm

About Matrix Marketing Group
Matrix Marketing Group is a full-service marketing and public relations firm that helps business-to-business small to midsized companies with affordable marketing, branding and growth strategies. The company can be reached at 866-456-9100, www.matrixmarketinggroup.com

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