Planeta.com Launches Tourism Marketing Survey with Spotlight on Ecotourism and Responsible Travel
Planeta.com invites tourism professionals to participate in a candid review of tourism promotion around the world.
(PRWEB) May 3, 2006 -- Planeta.com invites tourism professionals to participate in a candid review of tourism promotion around the world.
The survey is created to show how satisfied tourism professionals are with tourism promotion at the national and international levels. How do they rank government campaigns and websites? Do they know which PR firms handle the government accounts? And do they have suggestions on making improvements?
Tourism pros will be asked about the promotion of responsible tourism (in particular ecotourism). Those operating in protecting areas are asked for specific suggestions on conserving cultural and natural resources.
The survey is open through the end of June 2006.
ADMINISTRATIVE NOTES
We are targeting active tourism professionals (tour guides, operators and hotel owners, etc.) as the focal group of this study. Others may review the survey, but answers from consultants and students will not be tabulated.
We ask for a name and email, but this information will not be included in the summary unless permission is granted.
Results will be published on Planeta.com and referenced in upcoming presentations. Answers will be used to update our ecotourism survey and our review of green events.
QUESTIONS
Among the questions:
If you operate tours in more than one country, how would you compare national tourism marketing programs?
On a scale of 1-5 (1 being the least, 5 being the most) please rate your level of satisfaction with the official tourism website in the county where you operate tours. If you are not familiar with the official website, skip this question.
On a scale of 1-5 (1 being the least, 5 being the most) please rate how satisifed you are with official government tourism campaigns in the country where you work.
On a scale of 1-5 (1 being the least, 5 being the most) please rate how satisifed you are with the promotion of responsible tourism where you operate tours.
Do you know the name or names of the PR agencies contracted by the government to promote tourism? And if so, do you have any comments about their work?
Do you have any specific suggestions on how promotion of tourism and responsible tourism could be improved where you work?
Are there journalists, consultants or marketing experts who deserve credit for positive promotion of the country where you run tours?
Do you have any suggestions on how tourism can be improved in protected areas? If marketing plays a role, let us know.
Do you participate in any trade shows? If so, feel free to add any comments about particular events.
ABOUT PLANETA.COM
Planeta.com is an award-winning website that presents articles and discussion about the environment and travel. We strive to be reader- and author-friendly. Professionals will find a number of helpful resources, including our Exploring Ecotourism Resource Guide.
# # #
|
