The Pioneers of Voice SMS (Short Voice Messaging Service) – Bubble Motion Rolls Out the Worlds Largest Distributed Voice SMS Service in Indonesia with Indosat

The service, will reach out to Indosat’s large subscriber base of a whopping 14.5 million subscribers as of December 2005 – Bubble Motion's largest deployment since it began operations in August 2005.

Singapore (PRWEB) May 10, 2006 -- The world’s first voice sms provider Bubble Motion today rolled out its largest commercial deployment of its core “Bubble TALK “ service to Indonesian mobile phone users via the country’s second largest network operator, Indosat. The service, will reach out to Indosat’s large subscriber base of a whopping 14.5 million subscribers as of December 2005 – the company’s largest deployment since it began operations in August 2005.

The initial cost of the service is US $.05 cents per message or IDR 500, - per message.

The service was first successfully introduced in the capital city of Jakarta in December 2005 and it was well accepted by Indosat’s subscribers in the capital city. With such strong penetration from the urban market, it was obvious the next step for Bubble Motion was to roll out the service across the nation. Voice SMS service allows subscribers to send a voice message to a recipient in the same non-obtrusive way as traditional SMS messaging. The recipient then receives a notification to retrieve the voice message.

The idea was conceived by the founders: Venu Sriperumal and Sunil Coushik when they found that some relatives and friends were having difficulty communicating via SMS and did not wish to leave voicemails. In addition, Bubble Talk also solved the problem of texting in other languages, which has proven difficult in non-romanised forms.

“Bubble TALK is the most user-friendly way of sending a message to someone even across rural areas where sms may not be an option,” says Sunil Coushik, Founder & Executive Vice President - Strategic Initiatives - Bubble Motion. “Bubble Motion is not just about providing yet another application to Indosat customers. It’s about enhancing lives and taking communication to greater heights,”

Indosat has so far voiced complete confidence in the service after the trial run of the service in Jakarta. With its 14,5 subscribers base as of December 2005 which reaches out wide range of segments across the country, it is expected that Bubble TALK will deliver a new way of communicating to major part of Indonesian cellular users.

For more information:
PT Indosat Tbk
Ms. Adita Irawati
Division of Public Relations
Tel: +62-21-30003001
Fax : +62-21-30000085
Website: http://www.indosat.com

Bubble Motion:
Deborah Abraham
+65 96839086

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