Website Reduces Eldercare-driven Boomer Exodus from Small Companies

Small firm HR Managers offered 30-day preview of service to help avoid crippling loss of key employees.

San Rafael, CA (PRWEB) May 14, 2006 -- Small Business Week is a good time for small company personnel managers to plan for an impending crisis – the loss of key employees due to eldercare responsibilities. Market research indicates that large businesses lose an estimated $29 billion annually due to employee eldercare duties.

The Department of Labor also cites caregiving as a leading cause for extended leaves of absence, reduced work schedules and even resignations. While large businesses can absorb the losses, small firms will be hard pressed to do so. Parent Care (http://www.parents-care.com), a web resource for caregivers, is previewing a helpful tool for HR managers. They can log onto the site, click on “employers” and test drive a unique employee benefit.

Two demographic factors are at the root of the looming employee exodus. The first is the much discussed aging of the population. It has resulted in over twenty million baby boomers needing to assist or care for elderly parents. A less discussed factor, population mobility, causes seven million relocated Baby Boomers to assist elderly parents remotely. Parent Care’s founder says the service can meet the needs of both local and remote care providers. “We can meet the information needs of all caregivers.” commented company CEO William Gillis. “To insure this, we’ve added a special tier of features to address distance-related eldercare complexities.”

Long distance caregivers miss work 2 – 3 days per month, invest the equivalent of another day a week monitoring their folks back home and lose significant job productivity in the process. Living an average of 450 miles from their parents, some have reduced work hours or resigned jobs with many others pondering these options. Losing the services, even part-time, of one or two key employees could cripple small businesses.

Parent Care helps to address today’s caregiving needs and provides tools to aid in anticipating and planning for future challenges. Subscribers can elect to receive any one of over 3,300 eight-to-ten page reports that detail services available in the county where their parents live. A customer specific home page also provides seasonal information, monthly articles by experts who will answer emailed questions, weekly chats with other caregivers, daily tips and 24/7 senior related news. The sites’ extensive checklists, planning tools plus integrating national, state and local information on a single site make it unique.

About Parent Care, Inc.
Parent Care(http://www.parents-care.com) is the leading provider of eldercare information for the nation’s seven million long distance caregivers and the firms that employ them. Parent Care, The Parent Care Report and The Parent Care Channel are registered trademarks of the firm.

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