DayPort Helps TVGuide.com Automate for Broadband Publishing
DayPort's Carbon Enterprise Platform helps TV Guide Online rapidly adapt is video publishing to a Broadband format environment.
(PRWEB) May 20, 2006 -- US-based company, DayPort, Inc., a leading provider of Content Management and workflow solutions, has deployed an automated workflow solution to support TVGuide.com’s (www.tvguide.com) rapid expansion in new broadband video programming. DayPort’s Enterprise Platform and Media Services architecture removes the complexity and resource burden associated with acquiring, converting, classifying and publishing video. DayPort provides a complete automation platform that intelligently links all of the activities associated with these processes. As a result, TVGuide.com is creating a better consumer experience with more appeal to the site’s users while generating new online advertising revenue opportunities.
For TVGuide.com, prior to deploying DayPort solutions, the process of publishing video content from the TV Guide television group was linear, time-consuming and resource intensive. The former workflow entailed shipping tapes, extracting individual clips from an editing suite, manually encoding files, manually transferring files and manually attaching metadata to those files. Furthermore, the goal of creating a central database for published clips to enhance the overall value of its video search capabilities was difficult.
By working with DayPort, TVGuide.com has significantly expanded the video content available online and added a meaningful search capability that surpasses the capabilities of other content aggregators. TVGuide.com’s search functionality is predicated on relevancy of content authored by TV Guide or results that yield cross referenced video that may be located outside of TV Guide’s domain. TV Guide is one of the most trusted brands in the media and entertainment industry and is a natural fit to provide leadership in the area of broadband programming.
DayPort implemented its Carbon Enterprise Platform with DayPort Media Services to address TVGuide.com’s requirements. “DayPort’s Carbon Platform provides an extensible solution which consolidates digital publishing functions so when new formats are added the workflow remains virtually unchanged.” says Paul Ragland, Vice President of North American Sales for DayPort. “They now have a single source application that provides the flexibility required for adaptation in this extremely fast moving environment. The end result is an ability to publish a higher volume of video without straining their current staff or resources.”
One of the first extensive uses of the DayPort Carbon Enterprise Platform by TV Guide.com occurred during the 78th Annual Academy Awards(R) . “I am pleased to report that our Oscar Night encoding/transcoding went through without a hitch,” said Robert Walker, Video Producer at TV Guide.com. “We were able to turn around content to the web site in record time! So far, the DayPort system has exceeded my expectations for efficiency and ease of use and I am excited by the possibilities that it offers for us in the future.”
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