Lake Forest, IL (PRWEB) May 25, 2006
Every type of retail chain has a wide range of marketing lures and tricks in place to get consumers to buy more, more, more than they EVER intended to when they walked through its doors.
And it works: in supermarkets, for example, an astounding 60 to 70 percent of consumer purchases are unplanned.
In How Stores are Secretly Using Barry Manilow to Rob You, the ever-entertaining but shrewd marketer and columnist Brian Vaszily exposes the five most powerful retail merchandising traps such as:
Vaszily then reveals the nine (9) key steps that consumers should take to avoid getting bamboozled by the lures and tricks, including:
-- How reciting a mantra such as "I am NOT a hamster" can save consumers time and money ... and their health and sanity
-- Why consumers should avoid interacting with store employees whenever possible
-- Why no one should EVER go puppy shopping if they miss their kids
Check out the entire "How Stores are Secretly Using Barry Manilow to Rob You" column right now at
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