How Stores are Secretly Using Barry Manilow to Rob You

In supermarkets, an astounding 60 to 70 percent of consumer purchases are unplanned. Discover five (5) top retailer marketing tactics that lead to these unplanned purchases (including Barry Manilow and his ilk), and nine (9) key steps consumers can take to avoid getting bamboozled.

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Be Safe, Live Longer & Propser

Lake Forest, IL (PRWEB) May 25, 2006

Every type of retail chain has a wide range of marketing lures and tricks in place to get consumers to buy more, more, more than they EVER intended to when they walked through its doors.

And it works: in supermarkets, for example, an astounding 60 to 70 percent of consumer purchases are unplanned.

In How Stores are Secretly Using Barry Manilow to Rob You, the ever-entertaining but shrewd marketer and columnist Brian Vaszily exposes the five most powerful retail merchandising traps such as:

  • How shopping carts can (dramatically) influence how much people buy
  • How stores create "Testosterone Paths" and other paths through their aisles that result in buying more, more, more
  • Why women of average height are stores' TOP targets
  • Why grocery stores should pay Barry Manilow millions

Vaszily then reveals the nine (9) key steps that consumers should take to avoid getting bamboozled by the lures and tricks, including:

-- How reciting a mantra such as "I am NOT a hamster" can save consumers time and money ... and their health and sanity

-- Why consumers should avoid interacting with store employees whenever possible

-- Why no one should EVER go puppy shopping if they miss their kids

Check out the entire "How Stores are Secretly Using Barry Manilow to Rob You" column right now at

http://www.sixwise.com/newsletters/06/05/21/how_stores_are_secretly_using_barry_manilow_to_rob_you.htm

NOTE: Republications and reprintings of this and all SixWise.com articles is allowed as long as proper author credits and, if published online, a link back to SixWise.com is provided.

SixWise.com is the home of the no-cost "Be Safe, Live Longer & Propser" newsletter, now the #1 most subscribed to personal safety & wellness newsletter on the Web. The weekly SixWise.com e-newsletter includes the popular "How We Get You" columns by Brian Vaszily at http://www.sixwise.com/columnists.htm?lvl=2&clsid=7&clsitemid=1.

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