Karen Payton Vice President on Wheels Incorporated to Join “Ask Patty” Advisory Board

CarsMagazine.com to launch “Ask Patty” with automotive advisory panel of industry expert women.

Sarasota, FL (PRWEB) May 31, 2006 -- CarsMagazine.com announced today that Karen Payton Vice President On Wheels Incorporated will join the automotive advisory panel of industry-expert women for their new woman’s portal, ‘Ask Patty’. The ‘Ask Patty’ website (www.askpatty.com) launches June 2006 in conjunction with Carsmagazine.com and will provide a safe place for women to get advice on car purchases, maintenance and other automotive related topics online.

Karen Payton is Vice President of On Wheels, Incorporated, a multicultural multimedia company that publishes African Americans On Wheels, Asians On Wheels, and Latinos On Wheels magazines. She also produces The Urban Wheel Awards, The Urban Wheel Dealer Awards and maintains www.onwheelsinc.com. On Wheels, Incorporated is also the parent organization of the Edward Davis Education Foundation.

In her automotive advisory role, Payton will respond to questions from consumer women on automotive related topics and via the website. The “Ask Patty” interactive advice blog launched in May 22, 2006 provides valuable information and advice for women consumers on how to navigate through their automotive related consumer experiences. “In today’s world, marketing messages abound, especially from the automotive industry who boasts one of the largest advertising budgets in the world,” Says Karen Payton, Vice President On Wheels, Inc. “With information delivered through cutting edge communication; television, the internet, PDA’s SMS and MMS, I believe, “ Ask Patty” is a way to help women wade through all of the “information overload” and get some real answers to real questions on an individual basis. The Ask Patty interactive blog format provides a safe environment that is not intimidating for women consumers”.

On Wheels, Inc. is a multi-million dollar communications company and the leading voice among media on African-American related automotive historical accomplishments, current issues and exciting new trends.

“We are very pleased to have Karen on our board!” says Jody DeVere, President of ‘Ask Patty.’ DeVere continues, “Many people, including a surprising number of car dealers, still believe negotiating and buying a vehicle is a man’s job but we know that 80% of car buying decisions are influenced by women and 50% of car purchases are made by women!” According to DeVere ‘Ask Patty’ provides the safe environment for women to get advice and information needed to feel empowered and confident when they negotiate and purchase a new or used vehicle.

Peter Martin, President of CarsMagazine.com added, “Payton’s acceptance of the role as head of the advisory board for ‘Ask Patty’ help us help the dealer to foster trust with each web site visitor”.

About Ask Patty:

Women purchase half of the vehicles sold in the United States each year, spending over $80 billion. Yet, shopping for and buying a car can be a challenge for women who are first time car buyers or for women who had a bad experience in the past with a car salesman or dealership.

The ‘Ask Patty’ website is a safe place for women to get advice on car purchases, maintenance and other automotive related topics. Women can ask Patty for automotive advice when they go to www.askpatty.com or, go to www.carsmagazine.com and click on the ‘Ask Patty’ icon. Questions can be submitted to Ask Patty via an interactive blog. Patty will typically reply back to the consumer the same day. Selected questions and answers will be posted on an interactive blog, paneled by automotive women experts for the benefit of all consumer women.

About Cars Magazine:

Founded in 1997 in Long Island, New York, Cars Magazine quickly became one of the leading Used Vehicle Marketing Publications in the Tri State area. Cars Magazine has become an industry leader in marketing pre-owned vehicles and with the launch of www.CarsMagazine.com they plan to take their vast experience nationwide. As part of this national expansion they have opened a satellite office in Sarasota Florida.

The executive management of CarsMagazine.com has over 80 years of combined experience in automotive retail, advertising, finance and eMarketing. Their dedication to excellence in customer satisfaction sets CarsMagazine.com apart and ahead of our competitors.

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