It's about connecting with prospective customers. And nothing is more effective than referral networking -- also known as word-of-mouth marketing -- for making that vital connection.
Upland, CA (PRWEB) June 19, 2006
June is Entrepreneurs "Do It Yourself" Marketing Month. It's a perfect time to learn about one "do it yourself" marketing technique that is especially helpful for entrepreneurs and professionals on a budget: networking.
"Networking is very much part of the 'do it yourself' approach," explains Dr. Ivan Misner. "While I believe some traditional marketing is necessary to build a successful business, networking is one of the many things you can and should do yourself to seek business success."
Misner is Founder and Chairman of BNI, an international referral networking organization that helps businesses and professionals cultivate success through word-of-mouth marketing. He also pens Entrepreneur.com's monthly "networking" column.
"Marketing isn't just about sending out flyers or producing brochures," observes Misner. "It's about connecting with prospective customers. And nothing is more effective than referral networking -- also known as word-of-mouth marketing -- for making that vital connection."
Word-of-mouth marketing is as inexpensive as it is invaluable. Other than the cost of printing business cards -- a vital networking tool -- and joining a referral marketing group like BNI, the word-of-mouth route generates more business per dollar than any other option.
For business owners and professionals looking for a great way to celebrate Entrepreneurs "Do It Yourself" Marketing Month, visit http://www.bni.com to learn about the power of networking.
BNI (http://www.bni.com) is a referral networking organization, with over 4,000 groups in more than two-dozen countries worldwide. BNI's Founder & Chairman, Dr. Ivan Misner is the author of several book's including the NY Times best-seller, Masters of Networking, (http://www.MastersofNetworking.com) and the recently released #1 best-seller, Masters of Success (http://www.MastersofSuccess.biz). He is also the Senior Partner for the Referral Institute (http://www.referralinstitute.com), a referral training company with operations around the world.
Michael R. Drew
16208 Crystal Hills Drive
Austin, TX 78737-9009
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