How a Blog Turns Into a Book Deal: The Story of Brian Carroll’s Lead Generation for the Complex Sale™

Brian Carroll's award winning blog focused on B2B lead generation, sales leads, and marketing for the complex sale provided interested publishers with direct evidence of his marketability, subject matter, and writing style.

  • Share on TwitterShare on FacebookShare on Google+Share on LinkedInEmail a friend
Fortunately, I had a great deal of experience writing my blog so the book is much better as a result. In a business environment where your competition is growing and your budget is inevitably shrinking, my blog and my book give you the power to drive a fast, optimal return on your investment and keep a steady stream of new customers coming your way.

Arden Hills, MN (PRWEB) June 20, 2006

Brian J. Carroll, author of the popular new book Lead Generation for the Complex Sale™ (McGraw-Hill, ISBN 0071458972, $24.95) got many ideas for his book and honed his writing style through his award-winning lead generation blog which is regularly read by thousands of marketers each week. Carroll’s experience shows that authors can leverage a popular blog into a book deal and why smart publishers take successful bloggers who want to write a book very seriously.

"I've been writing my blog for several years," says Carroll. "The amount of traffic that I get and the engagement of people through comments and links has been amazing. That's when I knew that I had the ability to connect with an audience and that I should write a book. I'd encourage anyone interested in writing a book to pretest the market with a blog first."

Brian J. Carroll is CEO of InTouch, Inc., a recognized leader in lead generation and helping companies that make complex sales acquire and maintain strong customer relationships. As CEO of InTouch, Carroll has worked with hundreds of business-to-business companies on lead generation and sales campaigns. InTouch is listed as one of the fastest growing private companies in the U.S. by Inc. magazine, with a five-year sales growth of 430 percent. Carroll’s blog was a runner-up in the B2B category of the prestigious MarketingSerpa Best Blog Award.

Carroll's book Lead Generation for the Complex Sale™ shows readers how they can boost the quantity and quality of leads through a proven method. "With the complex sale emerging as the norm in today’s business-to-business environment, it’s more challenging than ever to keep a consistent stream of qualified leads in your sales pipeline," Carroll says. "Fortunately, I had a great deal of experience writing my blog so the book is much better as a result. In a business environment where your competition is growing and your budget is inevitably shrinking, my blog and my book give you the power to drive a fast, optimal return on your investment and keep a steady stream of new customers coming your way."

"Brian Carroll's experience is a terrific example of the power of online content to sell a concept, a product, even a book idea," says David Meerman Scott, author of Cashing in with Content. "Today, authors become well-known online first, then build a book proposal that puts them in a great position with publishers. Blogs are a powerful way for individuals to harness new media to great success."

Brian J. Carroll is founder and CEO of InTouch Inc., one of the first companies to provide lead generation solutions for the complex sale. He speaks to 20,000 people a year on improving sales effectiveness and lead generation strategies. Carroll has been featured in major metropolitan newspapers and business publications and is regularly quoted as a lead generation expert on and offline including: BtoB Magazine, CMO Magazine, The Wall Street Transcript, Inc. Magazine, Direct Marketing News, MarketingProfs, MarketingSherpa, and RainToday. His acclaimed blog, http://blog.startwithalead.com , is regularly read by thousands each week.

Lead Generation for the Complex Sale details a proven approach to lead generation that has resulted in 2,000 to 5,000 percent return on investment. Author Brian Carroll arms readers with several sophisticated methods for generating highly profitable leads for complex sales. Carroll is CEO of InTouch, Inc. and an expert in lead generation solutions; his book reveals key multimodal strategies that you can implement immediately to win new customers, accelerate growth and improve ROI. For more information, please visit http://www.leadgenerationbook.com/ .

# # #


Contact