PRWeb Experiments with First Consumer-Driven Press Release

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PRWeb® is offering $1000 to the first blogger to successfully identify all of PRWeb's new platform enhancements as of June 10, 2006. This experiment is open to all bloggers who identify these new features and TrackBack to this release.

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2006 has been a year of phenomenal growth and innovation for us, having already launched many well-received services that have proved integral to PRWeb's offerings. We are always excited to be able to unveil any new features that further support our position as the leading search engine optimized platform for press release distribution.

PRWeb®, the Online Visibility Company™, has decided to use the power of the blogosphere to announce the new features that have been added to its press release distribution platform since June 10, 2006. These new features (there are between 1 and 10), have been added to enhance PRWeb's distribution offerings. Rather than create a press release to announce all of the new features, PRWeb decided to have the blogging community help construct the announcement by utilizing its TrackBack technology.

“While this experiment is informal, it also favors loyal PRWeb users. We felt that it would be fun to allow our users to involve themselves in the announcement process,” commented Joel Baker, President and COO of PRWeb.

To participate, bloggers must:

1. Successfully identify all of the new enhancements made to the PRWeb platform since June 10, 2006.

2. Create a blog post that identifies these enhancements and discusses their impact.

3. Post a TrackBack/PingBack into this press release.

PRWeb staff will comment on blog posts to let bloggers know if they have correctly identified one or more of the new elements and provide hints as needed. The winner will be announced on CEO David McInnis' Public Relations Blog at http://blog.prweb.com/.

"With our focus on and commitment to Web 2.0 technologies, there's no better way to promote our latest features than through this consumer-driven, socially-networked, interactive press release," explained David McInnis, Founder and CEO of PRWeb. "2006 has been a year of phenomenal growth and innovation for us, having already launched many well-received services that have proved integral to PRWeb's offerings. We are always excited to be able to unveil any new features that further support our position as the leading search engine optimized platform for press release distribution."

About PRWeb International, Inc.

Since 1997, PRWeb has been changing the way businesses, marketing departments and public relations firms think about press releases. Once a tool used exclusively for communicating with the media, PRWeb was the first company to develop a distribution strategy around direct-to-consumer communication. PRWeb was the first company to build and offer a search engine optimized platform for press release distribution. For more information, visit PRWeb’s site at http://www.prweb-inc.com.

Contact:

David McInnis, Founder & CEO

360-312-0892 ext 223

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David Mcinnis
PRWeb
360-312-0892
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