Centaur Media’s mad.co.uk Presents Search Engine Marketing Conference in London for Advertisers and Marketers

Search Engine Marketing (SEM) for marketers and advertisers event to be hosted by mad.co.uk in London

London, UK, PRWEB (PRWEB) June 16, 2006 -- mad.co.uk, the UK's primary online resource for marketing professionals hosts the Search Engine Marketing Summit from June 28-29 2006.

Search is now a channel all companies need to embrace to survive. Zed now looks after the SEM expenditure for some major client companies. Brands such as BT and Toyota have embraced paid for Search as the most dynamic and efficient channel for delivering new customers to their business.

The event, to be held in the Ermins Hotel, St. James’ Park, London brings together leading practitioners and innovators in the field of Search Engine Marketing (SEM) to discuss the massive impact the channel is having on business.

Stephen Brooks, publisher of mad.co.uk says, “We are delighted to have such an excellent group of speakers for our SEM Summit. The enthusiasm of both speakers and delegates is indicative of the new dawn represented by Search Engine Marketing and the landgrab currently taking place.”

Greg Grimmer, managing director of media agency Zed and a participant at the Summit says, "Search is now a channel all companies need to embrace to survive. Zed now looks after the SEM expenditure for some major client companies. Brands such as BT and Toyota have embraced paid for Search as the most dynamic and efficient channel for delivering new customers to their business."

mad.co.uk, that delivers news and information for professionals in marketing, media, new media, advertising and design aims to arm delegates to their SEM Masterclass with all the knowledge they need to build clear, effective SEM strategies and to integrate SEM into their overarching business strategy.

MB Christie, head of technology at property website rightmove.co.uk and a speaker at the SEM Summit says, "Whether your business is service or product-based, an online or a bricks and mortar business, no-one serious about success can afford to ignore the opportunity and the threat SEM presents. At rightmove.co.uk, we have embraced SEM and as a result this channel drives 20% of our total revenues."

The line-up for the two-day summit "Search Marketing – A road to success" comprises some of the leading thinkers and practitioners in the field of search marketing, both client and agency-side including speakers from the BBC, Monster UK & Ireland, hotels.com, Yahoo! Search, Visit Britain, WebTrends, and Michael Simkins Solicitors.

For a full list of topics and speakers, visit: http://www.mad.co.uk/main/events/SearchEngineMarketing/default.html. For more information contact Gemma O’Keeffe, marketing manager, mad.co.uk on 020 7970 4935.

Notes for editors

mad.co.uk is a website that delivers business insight to professionals in marketing, advertising and design. mad.co.uk is part of Centaur Media and was launched in 1999. mad.co.uk provides an extensive editorial services to subscribers as well as running conferences and events for marketing, advertising and design professionals. mad.co.uk is a member of the Association of Online Publishers and the Direct Marketing Association.

For further information, contact Gemma O’Keeffe, Marketing Manager, mad.co.uk on 020 7970 4935.

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